Digital Content Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the content and project flow for digital marketing, from creating engaging posts and emails to maintaining the website, coordinating social media, and steering cross-functional projects with budget oversight.

  • Content & Channel Ownership: Content Creation, Email Campaigns, and Social Media Coordination to grow audience engagement.
  • Web Content & CMS: Website Maintenance using Bloomreach CMS and basic HTML/CSS to keep content current.
  • Project Execution & Budget: Project Development & Management with cross-functional collaboration and budget tracking to maximize ROI.

Job Description

Own the content and project flow for digital marketing, from creating engaging posts and emails to maintaining the website, coordinating social media, and steering cross-functional projects with budget oversight.

  • Content & Channel Ownership: Content Creation, Email Campaigns, and Social Media Coordination to grow audience engagement.
  • Web Content & CMS: Website Maintenance using Bloomreach CMS and basic HTML/CSS to keep content current.
  • Project Execution & Budget: Project Development & Management with cross-functional collaboration and budget tracking to maximize ROI.
Genova Diagnostics logo

Genova Diagnostics

Headquartered in Asheville, N.C., Genova Diagnostics is a global specialty clinical laboratory, pioneering a systems approach that supports healthcare providers in the personalized treatment and prevention of chronic disease. Chronic diseases are often complex and Genova's system-based testing helps physicians develop targeted treatments for their patients. Easy-to-read color graphic reports synthesize test results into actionable information and facilitate physician-patient communication. The internationally renowned lab is committed to the highest standards and has a team of medical experts who provide consultation to healthcare professionals, as well as a robust array of educational resources, ensuring that physicians order the right tests for their patients.Genova Diagnostics...- is a fully accredited medical laboratory, certified in the areas of clinical chemistry, bacteriology, mycology, parasitology, virology, microbiology, non-syphilis serology, general immunology, hematology, toxicology, as well as molecular genetics by six separate health agencies including the Centers for Medicare & Medicaid Services which oversees clinical labs in the United States under the federal Clinical Laboratory Improvement Amendment (CLIA).- offers more than 125 specialized diagnostic assessments, covering a wide range of physiological areas including digestive, immunology, metabolic function and endocrinology.

Founded in 1987
Asheville, North Carolina, USA
320 employees (6 in marketing)

Traffic Signals

Monthly Visitors
138.4K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
40.6%
Direct
53%
Referral
4.3%
Social
1.3%
Paid
0.6%

Headcount Trend

Current headcount: ~320

Marketing Team

Marketing Team Size
6 (2% of company)