Responsibilities

• Collaborate with the Marketing team to develop and execute content strategies across social, email, and digital channels
• Plan and manage weekly and monthly content calendars across company brands
• Create engaging Instagram, LinkedIn, and TikTok content (minimum 2 posts per week)
• Write, design, and send B2B newsletters via Mailchimp and LinkedIn Newsletter
• Manage posting schedules, monitor engagement, and respond to comments and messages
• Track and analyze performance across social platforms, Mailchimp, Shopify, and Google Analytics
• Build and maintain KPI trackers and use insights to recommend optimizations
• Recommend, set up, and manage paid social campaigns on Instagram and LinkedIn
• Update and manage website content using Shopify
• Support ecommerce setup, including product pages, imagery, and written content

Requirements

• Associate’s or bachelor’s degree in graphic design or a related field
• 3-5 years of hands-on social media and content creation experience
• Strong understanding of organic and paid social media tools
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere)
• Experience with content creation tools such as Canva and CapCut
• Strong photography and video production/editing skills
• Experience managing content calendars, analytics, and project timelines
• Excellent written and verbal communication skills
• Comfortable working independently in a fast-paced, entrepreneurial environment
• Collaborate cross-functionally with internal teams and external partners or agencies