Digital Content & Social Media Strategist

Responsibilities

• Drive Strategy & Creative Execution: Partner closely with creative services, A&R, catalog, sync, and cross-functional teams to fulfill day-to-day social media strategy and build needs across channels like TikTok, Instagram, LinkedIn, X, Facebook, and YouTube. This role is focused on helping direct an external agency, as well as serve as a broad creative who can support needs across video, photography, copywriting, and more.
• Balance B2B and Fan Engagement: Build and coordinate current-style vertical videos for platforms such as TikTok and Instagram alongside B2B visual assets for LinkedIn Executive Thought Leadership and internal branding materials.
• On-the-Ground Content Capture: Serve as the live creative eye at local events, songwriting camps, showcases, and achievements to capture raw, authentic, high-quality photo and vertical video content.
• Manage Community & Digital Reputation: Oversee and manage our global community management framework and safely navigate real-time social crisis mitigation to protect the brand and our songwriters.
• Execute Data-Driven Reporting: Maintain a robust analytics framework. You will pull platform metrics, run competitive benchmarking, and deliver performance reports against our global benchmarks to convert numbers into practical creative strategies.
• Support Executives, Creators & Partners: Directly partner with senior leadership, A&R teams, and our creators to visualize strategic goals. You will build custom presentation decks and visual materials from scratch, maintaining a highly polished, professional, and composed presence when collaborating with C-level executives and high-profile creatives.
• Branding/writing: Help develop brand voice. You will draft compelling and detailed copy across all touchpoints, including SEO-optimized blog posts for WCM’s website, roster signing announcements, and highly nuanced social captions.
• Optimize Workflows with AI: Use modern AI solutions such as Google Gemini to speed up your copywriting workflow, brainstorm rapid messaging variations, and multiply daily asset volume without sacrificing brand voice.

Requirements

• Has completed an undergraduate degree (B.F.A., B.A., or B.S.) in Communications, Design, Creative Media, Marketing, or equivalent.
• Has 2-4 years of professional experience in digital content creation, graphic design, or social media management (please note: This is a mid-level execution role, candidates looking for Director-level responsibilities, people management, or strategy-only roles will not be a fit).

Preferred

• Has completed an undergraduate degree (B.F.A., B.A., or B.S.) in Communications, Design, Creative Media, Marketing, or equivalent.
• Has 2-4 years of professional experience in digital content creation, graphic design, or social media management (please note: This is a mid-level execution role, candidates looking for Director-level responsibilities, people management, or strategy-only roles will not be a fit).