Responsibilities

• Develop and execute a comprehensive, end-to-end social media strategy across all major platforms.
• Manage the content calendar, scheduling, and daily publishing.
• Track, analyze, and report on key performance metrics to continuously optimize organic reach and engagement.
• Regularly visit our Fort Walton Beach properties to capture content that highlights our properties, amenities, guest experiences, and destinations.
• Create engaging photos, videos, reels, stories, and other social media content optimized for each platform.
• Edit and publish content across social media channels while maintaining Realaway's brand voice and identity.
• Develop trend-native, platform-specific content for TikTok, Instagram, Facebook, YouTube, and other relevant channels.
• Stay current on social media trends and identify opportunities to increase engagement and visibility.
• Drive community engagement by actively interacting with followers, responding to comments, and building relationships online.
• Create targeted content campaigns to support new property launches, seasonal initiatives, and booking promotions.

Requirements

• Must be local to Fort Walton Beach, Pensacola, or Panama City Beach, Florida, or willing to commute 2–3 times per week for on-site content creation.
• Proven professional experience managing social media accounts for a business, brand, or organization.
• Proven success creating engaging social media content and growing audiences across platforms such as Instagram, TikTok, Facebook, and YouTube.
• Strong portfolio demonstrating content creation, storytelling, audience engagement, and social media growth.
• Professional photography or videography experience is not required. We are primarily looking for individuals who have demonstrated success creating engaging social media content, building audiences, and telling compelling stories.
• Candidates who have achieved strong results using iPhone or other mobile-based content creation tools are encouraged to apply.
• Strong understanding of social media analytics, engagement metrics, and audience growth strategies.
• Excellent written and verbal communication skills.
• Highly autonomous and capable of taking projects from concept through publication with minimal oversight.
• Excellent organizational skills with the ability to manage multiple properties, campaigns, and posting schedules simultaneously.

Preferred

• Experience within hospitality, travel, tourism, real estate, lifestyle, or influencer marketing environments.
• Experience with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, Later, or similar content creation and editing platforms.
• Experience creating high-quality content using professional camera equipment, mobile devices, audio capture tools, and effective lighting techniques.
• Deep expertise in the algorithms, trends, and best practices of Instagram, TikTok, Facebook, and YouTube.
• Strong eye for aesthetics, branding, and visual storytelling.