Responsibilities

• Plan, create, and publish high-quality photo, video, and short-form content for Instagram, Facebook, TikTok, and other emerging platforms
• Capture day-to-day resort experiences including hotel, attractions, dining outlets, and special events
• Develop and manage a content calendar aligned with marketing campaigns, promotions, and seasonal activities
• Monitor social media trends, platform updates, and emerging channels to keep content fresh and relevant
• Engage with followers by responding to comments, messages, and user-generated content
• Create compelling visual and written stories that highlight the resort experience.
• Conceptualize and develop recurring content themes, series, or characters to build audience connection and brand identity.
• Collaborate with internal teams (operations, F&B, events) to identify content opportunities.
• Shoot and edit short-form video content optimized for each platform
• Produce reels, TikToks, stories, and behind-the-scenes content
• Ensuring content aligns with brand standards and voice
• Assist with updating website content, landing pages, and promotional pages
• Write and edit content for newsletters, blog posts, and digital campaigns
• Ensure consistency across all digital touchpoints
• Track and analyze social media performance metrics
• Optimize content strategy based on engagement, reach, and conversion data
• Provide regular reports and insights to VP of Sales & Marketing

Requirements

• 2–5+ years of experience in social media, digital content creation, or related field
• Proven experience managing brand accounts on Instagram, Facebook, and TikTok
• Strong photography, videography, and editing skills (mobile and/or professional tools)
• Experience with content editing tools (e.g., Adobe Creative Suite, CapCut, Canva, etc.)
• Excellent writing and storytelling skills
• Strong understanding of social media trends, algorithms, and best practices
• Ability to work flexible hours, including weekends or events as needed
• Experience in hospitality, travel, or lifestyle brands preferred

Preferred

• Creative and innovative thinker.
• Highly organized and self-motivated.
• Comfortable being on-site capturing live content.
• Trend-aware and culturally plugged in.
• Collaborative with a positive, energetic attitude.