Responsibilities

• Lead and evolve DZCA’s organic social media and digital content strategy, developing content plans, channel strategies, editorial priorities, and performance goals that strengthen audience engagement, reach, and brand visibility.
• Oversee the creation and delivery of compelling digital content across social media, video, photography, blogs, newsletters, and other editorial channels while ensuring a consistent and engaging brand voice.
• Lead day-to-day digital content operations and team performance, including supervising the Digital Content Coordinator, overseeing community management, and making editorial and channel prioritization decisions.
• Partner across Marketing, Communications, Creative, and organizational teams to bring campaigns and stories to life, identify emerging trends and opportunities, evaluate performance, and continually strengthen DZCA’s digital presence.
• Set the creative and editorial direction for DZCA’s digital storytelling, ensuring content is distinctive, audience-focused, platform-native, and aligned with the organization’s brand and mission.
• Lead the development of compelling, original content across social media, short-form video, photography, blogs, newsletters, and digital stories, providing hands-on creative and editorial direction as needed.
• Champion innovative storytelling approaches that strengthen DZCA’s digital presence while authentically showcasing the breadth of the organization’s work, impact, and experiences.
• Monitor and evaluate channel, audience and content performance using quantitative and qualitative data to identify meaningful trends in performance and provide recommendations to the Director of Marketing and other stakeholders.
• Translate analytics and audience behavior into actionable recommendations that improve content strategy, creative development and channel performance.
• Regularly test content formats, publishing strategies, creative approaches and emerging platform features to identify opportunities for increased reach, engagement and audience growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism or a related discipline, or an equivalent combination of relevant education and professional experience.
• Minimum of 5 years of progressive professional experience in social media, digital content, content marketing, communications or related work.
• Excellent organization, communication, and prioritization skills with the ability to independently manage multiple priorities in a fast-paced environment.
• Proficiency with social publishing and listening tools, digital asset management systems, Microsoft Office, and relevant creative tools such as Adobe Creative Cloud preferred.
• Demonstrated experience leading social media and digital content strategy for a brand or organization across multiple platforms, including creating digital-first content and using audience insights and analytics to optimize performance.
• Strong leadership and cross-functional collaboration skills, with experience advising stakeholders, exercising sound judgment, and leading, coaching, or developing team members; direct supervisory experience strongly preferred.
• Strong knowledge of social media platforms, audience behavior, digital trends, and community management, with experience in a nonprofit, cultural attraction, mission-driven organization, tourism, entertainment, or related field preferred.
• Other assistance, as designated by manager, to support the overall goals of the department and organization. DZCA retains the right to add or change duties and/or responsibilities at any time.
• Acts as a good steward of the DZCA's resources.
• This position will interact with managers at all levels and staff members across the organization, in addition to members of external organizations.

Preferred

• Direct supervisory experience strongly preferred
• Adobe Creative Cloud preferred
• Experience in a nonprofit, cultural attraction, mission-driven organization, tourism, entertainment, or related field preferred

Benefits

• Comprehensive medical, vision, and dental coverage
• 403(b) Retirement Account with employer match
• Generous paid time off: vacation, sick leave, personal days, and holidays
• A Family DZCA Membership with discounted tickets to special events
• Concession and retail discounts, plus free parking
• And so much more!