Responsibilities

• Lead day-to-day social media execution: plan, create, schedule, and monitor content (posts, stories, short-form video); engage with audiences; track performance and recommend adjustments.
• Create audience-appropriate content: write clear, compelling copy for social media, web pages, email campaigns, and other marketing materials; draft basic press releases as needed.
• Maintain a content pipeline: source and gather student, alumnae, faculty, and community stories; prepare short- and long-form content for use across social, web, and email.
• Run a proactive content calendar: monitor campus events and collaborate with campus partners (faculty, student affairs, athletics) to capture photos, short video clips, and quick-turn social posts.
• Support event coverage, including occasional evening and weekend work, to effectively capture and share the Wesleyan story
• Capture still photography and social media content at events.
• Update the website: perform basic CMS edits (copy, images, links) on selected pages and coordinate with IT/Marketing for larger web projects.
• Support the Director of Marketing & Strategic Communications in leading, mentoring and coordinating the work of the student intern team.
• Apply brand standards: work with the Marketing & Communications Team to ensure all digital content follows established brand, visual-identity, and style guidelines.

Requirements

• Education: Bachelor9s degree preferred; an equivalent combination of education and relevant experience will be considered.
• Demonstrated social media strategy and hands-on content creation (e.g., Instagram Reels, TikTok, short-form video), including use of platform analytics.
• Strong writing and editing for social, web, and email with attention to accuracy, clarity, and voice.
• Ability to manage a content calendar, juggle deadlines, and collaborate across multiple stakeholders.
• Demonstrated experience in storyboarding, producing, and editing both short and long-form video content using industry-standard tools such as Adobe Premiere, Final Cut Pro, or comparable editing software.
• Basic visual editing with lightweight tools (e.g., Canva, CapCut, Adobe Express).
• Proven ability to operate successfully in a professional, team-oriented environment.

Preferred

• Experience in higher education, nonprofit, or other mission-driven settings.
• Familiarity with CRM platforms and email marketing strategy.
• Experience using social media management tools, including Sprout Social and Meta Business Suite.
• Comfort reading performance data across social, web (e.g., GA4), and email to inform future content.
• Website content management experience (CMS editing, updating copy, uploading assets).