Responsibilities

• Lead the development and coordination of digital content across hotel websites, landing pages, blogs, promotional campaigns, and organic social channels
• Create engaging, conversion-focused, and guest-centric content that supports both brand storytelling and direct booking initiatives
• Develop content designed to showcase hotel experiences, local destinations, seasonal travel inspiration, and unique property differentiators
• Assist with ongoing website merchandising, homepage updates, promotional placements, and content refreshes to ensure websites remain current, engaging, and competitive
• Create content calendars that align website, blog, social media, and promotional campaign initiatives across the portfolio
• Collaborate with hotel operations, sales, and commercial teams to identify storytelling opportunities, local partnerships, events, and guest experiences that can be leveraged digitally
• Support the development of destination-focused content including travel guides, itineraries, neighborhood highlights, event-driven content, and experience-based storytelling
• Help ensure consistency in brand voice, messaging, and visual storytelling across all digital channels
• Coordinate and organize digital creative assets including photography, video, promotional graphics, and user-generated content
• Assist with identifying opportunities to repurpose content across multiple channels including websites, blogs, email marketing, social media, FAQs, and Google Business Profiles
• Own and help lead organic search visibility initiatives across the hotel portfolio in partnership with external SEO agency partners
• Develop content strategies designed to improve discoverability across both traditional search engines and emerging AI-driven search experiences
• Create and optimize conversational content designed for generative search platforms and evolving guest search behaviors
• Develop FAQ content, travel guides, itinerary content, and experience-focused storytelling designed to improve topical authority and guest engagement
• Support the development of content structures that align with conversational search patterns and long-tail guest intent
• Monitor search trends, guest search behavior, and evolving AI-search opportunities to identify new content initiatives
• Collaborate with agency partners on keyword strategy, on-page optimization opportunities, metadata recommendations, and organic search initiatives
• Help maintain and optimize Google Business Profile content and other local search visibility opportunities
• Assist with content optimization efforts including internal linking, metadata recommendations, content refreshes, and structured content development
• Work to improve local authority, destination relevance, and overall digital discoverability for both branded and independent hotels