Responsibilities

• Content Creation & Production (55% of time) - Conceptualize and Produce: Lead creator for all social platforms, including Facebook, Instagram, X, and YouTube.
• Visual Design & Video: Design high-quality graphics and edit short-to-mid-form vertical videos using Adobe Creative Suite and Canva.
• Copywriting: Write compelling, platform-specific captions and headlines that align with OETA’s brand voice and educational mission.
• End-to-End Execution: Handle the production process from inception to final export, ensuring all assets are optimized for their respective audiences.
• Planning & Coordination (30% of time) - Editorial Calendar: Develop and maintain a comprehensive monthly social media calendar to ensure a consistent and strategic posting cadence.
• Inter-Departmental Collaboration: Work directly with Programming, Education, and Membership departments to translate their goals into creative social campaigns.
• Campaign Integration: Ensure social content supports major station initiatives, such as broadcast premieres, special events, and fundraising drives.
• Platform Management & Engagement (10% of time) - Daily Posting: Manage the scheduling and manual posting of content to ensure maximum reach and engagement.
• Community Management: Monitor social channels to engage with followers, answer questions, and foster a positive and safe community environment.
• Trend Monitoring: Stay current on social media trends and tools to keep OETA’s content fresh and relevant.
• Other Duties as Assigned (5 % of time)

Requirements

• 3+ years of professional experience in digital content creation, social media management, or multimedia production. A portfolio or link to past work (video, design, or writing) is required.
• Multimedia Production: Expertise in creating short-form vertical video, including filming, lighting, and audio basics.
• Software Mastery: High proficiency in Adobe Creative Suite (specifically Premiere Pro, After Effects, and Photoshop) and Canva.
• Platform Expertise: Deep understanding of the native features and nuances of Facebook, Instagram, Threads, X, YouTube, and LinkedIn.
• Core Competencies: Copywriting & Editing: Exceptional writing skills with the ability to pivot between educational, promotional, and community-focused tones.
• Core Competencies: Graphic Design: A strong eye for layout, typography, and brand consistency to create static posts, carousels, and stories.
• Core Competencies: Project Management: Experience using social media scheduling tools (e.g., Sprout Social, Hootsuite, or Later) and the ability to manage a high-volume editorial calendar.
• Core Competencies: Interpersonal Communication: Ability to translate complex needs from different departments into simple, engaging social content.
• Education Qualifications: Bachelor’s degree in Digital Media, Marketing, Communications, Graphic Design, or a related field.
• Education Qualifications: A passion for public media and OETA’s mission to provide educational and impactful programming to the community.

Benefits

• A generous benefit package including health, leave, retirement plus much more is included.