Digital Content & Multimedia Designer, BAEC

Indianapolis, IN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale BAEC's visual identity across performances, venue branding, and digital/video assets, coordinating multi-venue design, content adaptation, and on-site marketing support to drive audience engagement.

  • Own design systems and templates to ensure consistent branding across venues and campaigns.
  • Lead in-venue signage, video content, and live-event marketing to maximize impact.
  • Adapt tour materials into platform-ready assets while honoring branding requirements.

Job Description

Responsibilities

  • Serve as lead designer for Butler Arts & Events Center marketing initiatives, producing high-quality creative for performances, venue branding, and other campaigns in alignment with BAEC brand standards
  • Manage, curate, and maintain all digital signage and in-venue video screen content across all BAEC venues, ensuring timely updates, consistency, and high-impact visual storytelling
  • Coordinate with production teams and venue operations staff to ensure proper formatting, delivery, and execution of video content used in lobby, preshow environments, and venue displays
  • Develop, design, and execute email marketing campaigns, including layout design, asset creation, scheduling, segmentation, and performance tracking
  • Adapt touring show-provided advertising materials into high-quality, platform-ready assets by optimizing layouts, formats, and specifications while strictly adhering to tour branding requirements
  • Oversee print production projects, including file preparation, vendor coordination, proofing, and quality control
  • Lead creative development for the launch of a new venue over the next several years, including foundational branding, marketing design systems, digital assets, and rollout campaigns
  • Build and maintain scalable design systems, templates, and a digital content library to support ongoing growth, efficiency, and consistency across venues
  • Provide on-site marketing and creative support during events and performances, including occasional evening and weekend hours to staff marketing tables, engage audiences, and capture photo/video content during live shows
  • Assist with promotional events and special projects as needed to support audience engagement and brand visibility

Requirements

  • Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, Marketing, or related field (or equivalent professional experience)
  • 3–5 years of experience in graphic design, digital content creation, or multimedia production in a fast-paced, deadline-driven environment
  • Strong portfolio demonstrating creative work across digital, print, social media, and video/motion design
  • Highly proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (required)
  • Proficient in Adobe After Effects for motion graphics, animation, and video content creation (required)
  • Experience managing email marketing campaigns using platforms such as Salesforce Marketing Cloud, MailChimp, or similar (Ticketmaster experience a plus)
  • Experience preparing print-ready files and working with commercial print vendors, including file setup, proofing, and color management
  • Ability to manage multiple projects simultaneously with strong attention to detail and deadline discipline
  • Experience using project management tools for task organization and communication (Asana preferred)
  • Willingness and ability to work occasional evenings and weekends for live events, including on-site content capture and marketing support

Preferred

  • Knowledge of Adobe Premiere Pro or equivalent video editing software for short-form and social video production
  • Experience capturing and building social-first content (Reels, TikTok, short-form video)
  • Understanding of social media platforms, content trends, and digital storytelling strategies
  • Experience shooting content in live event environments
  • Experience producing motion graphics and animations in Adobe After Effects
  • Experience in and/or familiarity with performing arts, entertainment, or venue marketing environments
Butler University logo

Butler University

Butler University is a nationally ranked, premier institution located in Indianapolis, one of the Midwest’s largest and most dynamic cities. Nationally recognized for excellence in First-Year Experiences, Study Abroad, Undergraduate Business, and its Pharmacy and PA programs, Butler boasts an impressive 98 percent placement rate, providing a hands-on, future-focused education across seven colleges, including the newly established Founder’s College. In addition to its national accolades, Butler University is ranked No. 1 in the Midwest by U.S. News & World Report, a distinction that highlights the University’s continued excellence and leadership in the region. The campus and surrounding Indianapolis community is enriched by Butler’s renowned programs in the arts and athletics. Clowes Memorial Hall—ranked the 60th best-selling theatre venue in the world by ticket sales—hosts hundreds of events annually including performances by the internationally recognized Butler Ballet. In athletics, Butler competes at the NCAA Division I level in the BIG EAST Conference and Pioneer Football League. The Bulldogs’ legacy includes back-to-back NCAA Men’s Basketball National Championship Game appearances in 2010 and 2011, and their home court, Hinkle Fieldhouse, remains one of the nation’s most iconic basketball venues.

Indianapolis, Indiana, USA
2.4K employees (176 in marketing)

Traffic Signals

Monthly Visitors
317.6K
Monthly Google Ads Budget
$185.7K
Traffic Source Mix
Search
51.2%
Direct
42.6%
Referral
4.9%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
130 (5% of company)

Funding

Total Funding
$22.5M
Last Raise
$22.5M
Grant, 2 years ago

Funding History

  • Aug 2024
    Grant • $22.5M

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