Responsibilities

• Marketplace Content Strategy - Develop and implement an online marketplace content strategy that aligns with brand positioning and drives traffic, sales, and brand equity.
• Marketplace Content Strategy - Own the strategy, optimization, and performance of product detail pages (PDPs), A+ content, Brand Stores, and Brand Story for maximum conversion and discoverability.
• Marketplace Content Strategy - Collaborate with Paid Media teams to align marketplace content with advertising campaigns (sponsored ads, DSP, seasonal promotions) and ensure strong intent alignment from ad to PDP/brand store.
• Digital Catalog Management - Oversee product setup, catalog management, and PDP optimization across marketplaces with attention to user flows, variation selection, and mobile-first shopping behavior.
• Digital Catalog Management - Manage product attributes, variations, and taxonomy to ensure complete, accurate, and optimized listings.
• Digital Catalog Management - Work with creative teams defining UX- and CRO-informed creative briefs for content across PDPs, A+ content and brand stores (this role is responsible for creative briefs; creative execution is handled by design team).
• Content Performance Optimization - Own marketplace CRO performance for PDPs and brand stores, using UX best practices, testing, and analytics to drive measurable conversion improvements.
• Content Performance Optimization - Use marketplace analytic tools to track and optimize content and merchandising performance.
• Content Performance Optimization - Conduct A/B testing of PDPs, images, and copy to improve conversion and CTR.
• Content Performance Optimization - Monitor competitor activity and emerging marketplace trends to inform ongoing content and merchandising improvements.

Requirements

• Bachelor's Degree from an accredited college or university in Business, Communications, Marketing or similar field.
• 7+ years of experience in digital merchandising and marketplace content management (e.g., Amazon, Walmart, or similar platforms).
• Demonstrated track record of driving measurable performance improvements in conversion rate (CVR), revenue, and organic rank within ecommerce channels.
• Proven ability to coordinate multi-disciplinary teams to deliver large-scale content launches (e.g., 50–100+ PDP updates) on time and aligned to performance goals.
• Experience working closely with designers, agencies, or creative teams to develop high-performing assets without requiring hands-on design execution.
• Knowledge of Microsoft Office Programs (Word, PowerPoint, Excel, Teams, and Outlook.)

Benefits

• Full company-paid medical (PPO), dental, and vision for employees and dependents
• Annual discretionary bonus
• 13 paid holidays
• Profit-sharing plan for retirement
• Childcare assistance program
• Access to certain health services that may be limited in your state
• Dr. Bronner’s product discounts
• Education Investment Initiative
• Bring Your Dog to Work program
• Free daily vegan lunches