Responsibilities

• Contribute to overall content lifecycle management, from creation and editing through approvals,publishing/activation, auditing, measurement, curation, optimization and maintenance, while meeting deadlines across all stages of the process
• Write content and provide support in enhancing its engagement through creative elements. This may include collaborating with our design team on pre-made templates, assisting with infographics, graphic headers, and other visual elements, while leveraging existing design resources.
• Guide, develop, execute, schedule, design and maintain strategies for content, communications, andengagement taking ownership of deliverables and outcomes
• Support the Campaign & Demand Generation team in providing content aligned with their lifecycle and acquisition campaign strategy with a strong sense of accountability for timely execution
• Use data analytics and insights to drive content decisions
• Write and review content and drives content simplification and engagement in print and digital
• Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging, and metadata management
• Drive marketing asset creation including infographics, sell sheets, PowerPoint presentations and other marketing collateral to effectively drive demand for our solutions
• Contribute to content development and execution through blog and social media channels, supporting Onyx thought leadership objectives
• Monitor and analyze the performance of KPIs, proactively identify opportunities, present rationalized solutions to organizational leaders

Requirements

• Minimum required:
• Bachelor’s Degree
• 4+ years of B2B marketing experience
• Experience writing and reviewing/editing content and driving development and delivery of print and digital communications.
• Highly proficient with Microsoft Office
• Creative and graphic design using Adobe Creative Suite and AI tools

Preferred

• Experience with software applications such as Salesforce, WordPress, etc. desired
• Comfortable with researching and taking on new software to optimize content (adobe suite, Canva, SundaySky, Path Factory, Jasper AI, content writing tools, etc.)
• Related market/industry experience is desirable. This includes but is not limited to the hospitality, travel,meetings & events, and commission payments industries.
• Proficient in mapping and optimizing content to the customer lifecycle journey and sales cycle within the hospitality industry
• Experienced in SEO, AEO, and GEO, with a strong track record of measuring content impact, search visibility,and audience engagement.