Responsibilities

• Lead Social Strategy & Campaign Planning - Develop social strategies that align with brand priorities, product launches, promotions, and retail moments
• Lead Social Strategy & Campaign Planning - Build narratives and messaging themes
• Lead Social Strategy & Campaign Planning - Partner with the marketing team to present and sell in content ideas and concepts
• Lead Social Strategy & Campaign Planning - Ensure social is fully integrated into broader marketing efforts
• Own the Content Planning Process - Build and manage detailed content calendars across multiple platforms and regional accounts
• Own the Content Planning Process - Create shot lists and content capture plans
• Own the Content Planning Process - Balance evergreen storytelling with timely promotional content
• Own the Content Planning Process - Keep content organized, proactive, and aligned with business objectives
• Create Platform-First Creative - Design compelling, in-platform graphics tailored for Instagram, Facebook and YouTube
• Create Platform-First Creative - Develop and design scroll-stopping creative including carousel graphics, story templates, reel covers, promotional assets, and light motion pieces

Requirements

• 4–5 years of experience in social media marketing, content marketing, or digital brand management
• Strong experience building content calendars and planning campaigns from idea through execution
• Proficiency in Canva and/or Adobe Creative Suite with a strong eye for platform-native design
• Photography skills required
• light video editing experience a plus
• Ability to analyze performance data and adjust strategy accordingly
• Strong writing, editing, and storytelling skills
• Comfortable managing multiple projects in a fast-paced environment
• Confident presenting ideas and collaborating with cross-functional teams

Preferred

• Experience in beverage, CPG, hospitality, or lifestyle brands (preferred, but not required)