Responsibilities

• lead the digitization of one of the local television stations to attract new audiences to Univision's website and social media.
• create strategy for weather forecasters’ content to appear in different formats and narratives for digital platforms.
• creating and leading digital content strategies for their designated market, including integration of AI, SMS, social media, multi-platform content management and technical interfaces.
• creating a compartment shift within the linear newsroom for reporters, assignment desk, cameramen, producers, to think and act digitally, all generating engaging, compelling and timely content that will translate into increasing our digital footprint and ultimately growing audience and market share.
• effectively influencing TV newsroom decision making to ensure content is optimally produced and distributed across digital platforms as well.
• Demonstrate results in applying innovative and creative approaches to build audience loyalty.
• Knowledge in Google Analytics, Chartbeat and different data Dashboards.
• Understanding and communicating performance data to make strategic decisions on content development.
• Know how to identify the main trends in the digital world.
• Adapt and create content for various promotions on social media platforms.