Digital Content Manager

Nashville, TN

Salary Not AvailableMid Level2+ years expFull time

Posted 5 weeks ago

Job Summary

Own Gibson Certified Vintage asset creation and social content flow from listings to video, with hands-on photography, light video, and CMS coordination on a Nashville onsite team.

  • Own photography, editing, and archiving for product listings and social-ready assets.
  • Coordinate with GCV Manager and marketing/PR to plan and publish content tied to launches and campaigns.
  • Iterate workflows and asset management to support peak periods and cross-team projects.

Job Description

Responsibilities

  • Own the end-to-end creation and management of Gibson Certified Vintage product listings, ensuring accuracy, consistency, and timely execution.
  • Manage photography assets for listings, including capture, editing, sizing, and uploading across digital platforms.
  • Edit and refine product copy based on provided technical write-ups, ensuring clarity, consistency, and alignment with GCV standards.
  • Manage CMS workflows related to listings and digital content.
  • Maintain consistent visual and content standards across approximately 10–15 listings per month.
  • Serve as primary photographer for Gibson Certified Vintage, handling full capture, edit, and delivery of still imagery for web and social use.
  • Capture and edit light video content, including short-form social clips and product-focused reels (primarily iPhone-based capture).
  • Maintain organized archives of digital assets for ongoing use and reference.
  • Coordinate with internal or external video teams on larger or more polished video projects as needed, serving as the GCV point of contact.
  • Collaborate with the Gibson Certified Vintage Manager on social media planning and execution.

Requirements

  • Strong photography skills, including capture, editing, and asset preparation for web and social platforms.
  • Comfortable producing light video content for social and digital use.
  • Proficiency with Adobe Creative Suite, including Photoshop, Lightroom, and InDesign, as well as Capture One, for image editing, asset preparation, and light design work.
  • Highly organized, with the ability to manage multiple listings and projects simultaneously.
  • Strong attention to detail, particularly when working with high-value instruments and technical product information.
  • Ability to collaborate effectively across teams while maintaining ownership of deliverables.
  • Working knowledge of CMS platforms and digital asset workflows.
  • Clear written communication skills for editing and refining product copy.
  • Travel requirements: This position is Nashville-based and primarily onsite.
  • Physical demands: Primarily onsite in a retail, studio, and office environment.

Preferred

  • Bachelor’s degree in photography, marketing, communications, or a related field preferred, or equivalent practical experience.
  • 2–5 years of experience in digital content, photography, e-commerce, or related roles.
  • Experience working in product-driven or specialty retail environments preferred.
  • Background in music, instruments, or adjacent creative industries is a plus.

Benefits

    GIBSON Inc logo

    GIBSON Inc

    Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone which has been on every stage since 1873, Kramer the original MADE TO ROCK HARD guitar brand, MESA/Boogie the home of tone, and KRK behind great music for over 30 years. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram.

    Nashville, Tennessee, USA
    1.3K employees (258 in marketing)
    Gibson Inc logo

    Digital Content Manager

    Gibson Inc · Nashville, TN