Responsibilities

• Lead the planning, strategy, styling, and growth of assigned social media and email marketing accounts.
• Develop campaign direction for client launches, promotions, events, brand awareness, engagement, retention, and sales initiatives.
• Define the objective, audience, content angle, visual direction, platform strategy, messaging, and call to action for each campaign.
• Build connected social media and email marketing plans that help move audiences from awareness to engagement, traffic, trust, and action.
• Plan and manage social media calendars, email calendars, campaign timelines, posting schedules, content priorities, and key messaging.
• Write and/or oversee captions, hooks, subject lines, preview text, email copy, calls to action, campaign flow, and audience-facing messaging.
• Set a clear creative vision for the design, photography, and video teams so content is visually aligned, brand-appropriate, current, and built for the platform where it will appear.
• Coordinate with designers, photographers, videographers, and junior team members to ensure campaign execution is polished, timely, strategic, and aligned with client goals.
• Stay current on platform trends, content formats, audience behavior, visual styles, creator formats, campaign strategies, and email marketing best practices.
• Evaluate which trends, formats, and campaign ideas are appropriate for each client based on brand voice, audience, industry, goals, and reputation.
• Review social posts, captions, graphics, videos, content calendars, email drafts, and campaign concepts before they move forward.
• Monitor social and email performance, including engagement, reach, traffic, list growth, open rates, click rates, unsubscribes, conversions, retention indicators, and other relevant client goals.
• Use performance data to identify what is working, what is underperforming, what needs to change, and where new opportunities exist.
• Prepare clear insights and recommendations for internal teams, client reporting, audits, proposals, case studies, and client growth opportunities.