Digital Content Manager

USA (Remote)

Salary Not AvailableMid LevelInternship

Posted 3 days ago

Job Summary

Own and drive end-to-end digital content strategy across websites, social channels, and paid campaigns, leading content creation, SEO optimization, analytics, and cross-functional collaboration to maximize engagement and conversions.

  • Oversee content across channels and optimize for search, analytics, and conversions
  • Lead paid advertising and automation initiatives with cross-team coordination

Job Description

Responsibilities

  • Develop, implement, and oversee comprehensive digital content strategies aligned with marketing goals to maximize engagement and conversions.
  • Manage content creation across multiple channels including websites, social media platforms, email campaigns, and paid advertising campaigns.
  • Utilize SEO tools and conduct keyword research to optimize website content for search engines, increasing organic traffic.
  • Design visually appealing graphics and layouts using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools to enhance digital assets.
  • Maintain and update websites using WordPress or other content management systems, ensuring seamless user experiences.
  • Set up, monitor, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and Google AdWords for maximum ROI.
  • Analyze web analytics reporting with tools like Google Analytics, Google Tag Manager, and marketing analytics software to track performance metrics and refine strategies accordingly.
  • Collaborate with cross-functional teams on digital campaign setup, performance marketing initiatives, and website management projects.
  • Implement marketing automation workflows to nurture leads effectively through email marketing and targeted social media advertising campaigns.
  • Stay current with industry trends in SEO, SEM (Search Engine Marketing), paid search marketing, social media marketing, and web analytics to continuously improve campaign effectiveness.

Requirements

  • Proven experience managing digital content across websites, social media platforms, and paid advertising channels.
  • Strong proficiency with SEO tools, Google Analytics, Google Tag Manager, SEM tools such as Google AdWords, and social media advertising platforms.
  • Technical skills including HTML, CSS, JavaScript basics, SQL knowledge for data analysis, and familiarity with content management systems like WordPress.
  • Expertise in graphic design using Adobe Photoshop and Adobe Creative Suite for creating engaging visual content.
  • Demonstrated ability to develop compelling copywriting tailored for diverse digital audiences.
  • Experience managing paid advertising campaigns on Facebook Advertising and Google Ads with a focus on conversion optimization.
  • Knowledge of web analytics reporting techniques to assess campaign performance and inform strategic decisions.
  • Strong understanding of e-commerce platforms and website management best practices.
  • Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
  • B2B marketing experience is a plus; a passion for innovative digital marketing strategies is essential.