Digital Content and Engagement Manager

Vermillion, SD (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Drive USD’s digital content and social media strategy to advance the university’s brand and enrollment goals.

  • Own digital storytelling, multimedia content, and targeted campaigns for students, alumni, and the broader community.
  • Must-have: proven experience leading digital content strategy or social media programs in higher education or a similar large-brand context.
  • Standout: responsibility for extending the Coyote brand through Charlie’s Bookstore & Fan Shop across retail and fan engagement channels.

Job Description

Responsibilities

  • The Digital Content and Engagement Manager leads the strategic direction of USD’s digital and social media presence, advancing the university’s brand through creative storytelling, multimedia content, and targeted campaigns.
  • This position shapes how USD connects with prospective students, alumni, donors, and the broader community across digital platforms, ensuring that content aligns with institutional priorities in enrollment, reputation, and engagement.
  • The role also supports digital engagement and brand alignment for Charlie’s Bookstore & Fan Shop, helping extend the Coyote brand across retail and fan engagement channels.
The University of South Dakota Knudson School of Law logo

The University of South Dakota Knudson School of Law

As the premier South Dakota law school, we uniquely prepare our students to practice law all over the country. Ranked as a national leader in judicial clerkships, the USD Knudson School of Law ensures that you don't just graduate with a first-class education, but prepared for a lifelong law career. We make our JD degree affordable, meaning you're getting a world-class education from a leading, flagship university while paying only a fraction of the tuition cost you might pay at other schools.

Founded in 1901
USA
67 employees (3 in marketing)

Traffic Signals

Monthly Visitors
475.8K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
32.2%
Direct
38.3%
Referral
27.5%
Social
0.7%
Paid
1.3%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
3 (4% of company)