Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
6 days ago
Digital Content and Engagement Manager
Vermillion, SD (On-site)
$29/hr – $29/hrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the university’s digital voice and storytelling, directing content across platforms to advance enrollment, reputation, and community engagement, while extending the brand to retail and fan channels through Charlie’s Bookstore & Fan Shop.
- Growth/Brand Ownership: Lead digital strategy and targeted campaigns across web and social platforms to connect with prospective students, alumni, donors, and the community.
- Content & Campaigns: Shape multimedia storytelling and campaigns aligned with institutional priorities in enrollment and engagement.
- Integrated Brand Extension: Align digital presence for campus brands like Charlie’s Bookstore & Fan Shop to extend the Coyote brand beyond core university channels.
Job Description
Responsibilities
- The Digital Content and Engagement Manager leads the strategic direction of USD’s digital and social media presence, advancing the university’s brand through creative storytelling, multimedia content, and targeted campaigns.
- This position shapes how USD connects with prospective students, alumni, donors, and the broader community across digital platforms, ensuring that content aligns with institutional priorities in enrollment, reputation, and engagement.
- The role also supports digital engagement and brand alignment for Charlie’s Bookstore & Fan Shop, helping extend the Coyote brand across retail and fan engagement channels.
The University of South Dakota Knudson School of Law
As the premier South Dakota law school, we uniquely prepare our students to practice law all over the country. Ranked as a national leader in judicial clerkships, the USD Knudson School of Law ensures that you don't just graduate with a first-class education, but prepared for a lifelong law career. We make our JD degree affordable, meaning you're getting a world-class education from a leading, flagship university while paying only a fraction of the tuition cost you might pay at other schools.
Traffic Signals
Monthly Visitors
475.8K
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
32.2%
Direct
38.3%
Referral
27.5%
Social
0.7%
Paid
1.3%
Headcount Trend
Current headcount: ~67
Marketing Team
Marketing Team Size
3 (4% of company)
