Responsibilities

• Develop high-quality visual and video content for social media, digital ads, and marketing campaigns
• Capture, edit, and optimize short-form and long-form video content for various platforms (Instagram, TikTok, YouTube, etc.)
• Design eye-catching graphics, GIFs, and motion elements to enhance digital content
• Write engaging and on-brand captions, video scripts, or post copies when needed
• Edit videos using tools like Adobe Premiere Pro, After Effects, or similar software
• Optimize video formats, sizes, and quality for different digital platforms
• Manage raw footage, organize media libraries, and ensure projects are properly archived
• Ensure all content aligns with brand identity, messaging, and tone
• Maintain a cohesive aesthetic across platforms while keeping content fresh and engaging
• Adapt content for different audience segments and campaign objectives

Requirements

• Minimum HS Diploma or GED equivalent; bachelor's degree preferred
• 2 - 3 years of experience in related field
• Must have a valid driver's license and reliable transportation
• Keen understanding of social media advertising and awareness
• Experience in working with different media outlets as well as social media
• Experience implementing and running Social Media campaigns (Instagram, Facebook, LinkedIn, YouTube) as well as understanding SM trends, analytics and rules
• Understanding of marketing principles and marketing analytics
• Excellent writing and grammar skills
• Exceptional organizational, communication, and time management skills; detail-oriented
• Self-motivated, can-do attitude with the ability to run a project from inception to fruition
• Excellent time management and understanding of deadlines

Preferred

• Knowledge of Adobe InDesign, Illustrator, and Photoshop skills are a plus