Digital Content and Creative Specialist

Responsibilities

• Research, write, edit, and publish destination guides, travel articles, local attraction features, seasonal pieces, and blog posts directly in WordPress.
• Apply SEO best practices including keyword targeting, internal linking, meta descriptions, headings, and image alt text.
• Write and format content to perform well in both traditional search engines and AI-driven search environments.
• Maintain, update, and improve a large library of existing evergreen web content to keep it accurate and high-ranking.
• Write accurate, conversion-focused descriptions for new vacation rental properties, translating amenities into guest experiences and benefits.
• Continuously update and refresh existing property listings across direct-booking sites and distribution channels as property amenities or positioning change.
• Maintain consistent brand voice, formatting, and quality control across all property profiles.
• Write, schedule, and publish engaging content for Facebook, Instagram, and other channels across multiple distinct brands.
• Turn articles, destination highlights, property features, photos, and videos into compelling social posts with strong hooks, captions, and calls to action.
• Design brand-appropriate visual assets, social graphics, email marketing visuals, and YouTube thumbnails using tools like Photoshop or Canva.

Requirements

• Writing & CMS: Strong digital writing/editing skills with hands-on experience publishing in WordPress or similar CMS platforms.
• SEO & Analytics: Knowledge of SEO basics and experience interpreting data in Google Analytics 4 and Google Search Console.
• Graphic Design: Proficiency with design tools such as Canva, Adobe Photoshop, or Express.
• AI Proficiency: Experience using generative AI tools to speed up research, drafting, and content repurposing.
• Project Management: Ability to manage multiple projects, brands, and deadlines independently.

Preferred

• Background in travel, tourism, hospitality, or vacation rentals.
• Familiarity with the Smoky Mountains, Blue Ridge, Gatlinburg, or surrounding tourism markets.
• Experience creating YouTube thumbnails, basic video editing, or using social scheduling platforms.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance