Responsibilities

• Brand Stewardship & Creative Governance
• Serve as the primary guardian of the PopStroke brand across all marketing channels.
• Review and approve creative assets to ensure consistency with brand standards.
• Develop and maintain brand guidelines, templates, and creative toolkits.
• Ensure consistency in visual identity, messaging, photography, video, and design execution.
• Digital Asset Management
• Own and maintain PopStroke's digital asset library.
• Organize and manage photography, video, logos, creative templates, and marketing materials.
• Develop systems that allow field teams and corporate departments to easily access approved brand assets.
• Maintain version control and creative standards across all platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field preferred.
• 5+ years of experience creating digital content, social media content, video production, or creative marketing campaigns.
• Experience leading content creation for a consumer-facing brand, hospitality, restaurant, entertainment, sports, or lifestyle company preferred.
• Strong portfolio demonstrating expertise in video editing, photography, graphic design, and social-first content creation.
• Proficiency with Adobe Creative Suite, Canva, CapCut, Premiere Pro, Final Cut Pro, or similar creative tools.
• Experience creating content for Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
• Strong understanding of digital marketing, content performance metrics, and platform best practices.
• Ability to travel up to 25%.

Preferred

• Experience leading content creation for a consumer-facing brand, hospitality, restaurant, entertainment, sports, or lifestyle company preferred.