Responsibilities

• Research and write high-impact articles, itineraries, and blog posts aligned with brand voice.
• Build and refresh landing pages in Drupal, swap multimedia assets, and perform QA for accessible UX on washington.org.
• Analyze content performance with Google Analytics and BrightEdge; fine-tune on-page SEO and metadata.
• Coordinate with creative and social teams to execute integrated campaigns; manage Wrike workflows; support high-engagement email marketing.
• Develop audience-focused content for washington.org and related digital sites; align with brand priorities and campaigns.
• Edit and fact-check articles, itineraries, landing pages, blog posts; support new content creation and partner features.
• Update and audit site content; respond to content requests via Wrike.
• Optimize on-page copy, metadata, and multimedia to improve SEO and AI visibility.
• Tailor copy for leisure travelers, members, meeting planners under guidance.
• Source and publish photos/videos; ensure assets meet brand and accessibility standards.

Requirements

• Minimum 2 years of progressive professional experience in digital content, web management, marketing, or related roles.
• Exceptional writing, editing and proofreading skills with attention to detail and tone.
• Strong project management and organizational skills.
• Creative thinker with a proactive, solutions-oriented approach.
• Proven ability to write engaging, audience-focused copy for various formats (blogs, itineraries, landing pages) with a sharp eye for fact-checking and brand voice.
• Hands-on experience building and managing web pages within a Content Management System (experience with Drupal is a significant plus).
• Solid understanding of SEO best practices, including on-page optimization, metadata management, and how to write for AI-driven search visibility.
• Ability to manage multiple deadlines and cross-departmental requests using tools like Wrike or similar project management software.

Preferred

• Bachelor's degree in digital marketing, communications, journalism, or a related field.
• Familiarity with email marketing tools (e.g., Act-On) and the ability to build, test, and report on consumer and stakeholder newsletters.
• Experience sourcing, formatting, and optimizing visual assets (photo and video) for the web, with an understanding of digital accessibility (WCAG) guidelines.
• Experience using Google Analytics and SEO platforms like BrightEdge or Semrush to interpret data and inform content strategy.
• A passion for Washington, DC, and an understanding of the travel and tourism landscape, specifically targeting leisure travelers and meeting planners.