Responsibilities

• Work with the team to promote Buc Days programs, events and mission.
• Lead Buc Days social media channels, including content planning, creation, scheduling and publishing.
• Develop and maintain a year-round content strategy for Buc Days programs, events and initiatives.
• Plan, film and edit short-form videos, Reels, Stories and other digital content.
• Develop creative content highlighting the Leadership Program, volunteers, sponsors, and other Buc Days programs and participants.
• Develop video series, interviews, podcasts and other year-round storytelling content.
• Ability to learn how to create and edit television spots and digital advertising content.
• Ability to learn how to create and execute arena video content for Rodeo Corpus Christi.
• Capture engaging photography, video and B-roll throughout Buc Days events and programs.
• Organize and maintain photo and video libraries for future marketing and promotional needs.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Graphics, or related field.
• 2–3 years as a Marketing Coordinator or comparable related experience.
• Understanding of digital marketing including SEO, social media marketing, email marketing, content marketing.
• Preferred working knowledge of Adobe Suite, InDesign, CRM systems, Canva, and website maintenance.
• Creative thinking and the ability to contribute innovative ideas for campaigns.
• Ability to work under tight deadlines and manage changing priorities to meet schedules and demand.
• Self-starter with positive and outgoing attitude.
• Excellent verbal and written communication skills.
• Ability to work some evenings and weekends.