E-Switch, Inc. logo
E-Switch, Inc.

Digital Content & Analyst Specialist

Brooklyn Park, MN (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Own content distribution and optimization across newsletters, social, and website assets while driving SEO/SEM, cross‑functional ideation, and readability improvements.

  • Content distribution ownership: newsletters, social posts, blog, and collateral to move engagement.
  • SEO/SEM and performance: monitor KPIs and optimize content for rankings and conversions.

Job Description

  • Manage the distribution of content through monthly e-newsletter, targeted campaigns, social media platforms - LinkedIn, YouTube – write relevant content for website blog, video scripts, sales collateral, industry articles and press releases.
  • Drive SEO and SEM best practices, analyze performance indicators to measure and monitor effectiveness of created content.
  • Research, collaborate with other departments and present content ideas and goals, pitch ideas to marketing team.
  • Update website – post NPI series with video, upload certification documentation, revised datasheets, 3D models, and address error message items.
  • Maintain health of website – monitor page ranking to improve content with keywords and meet audience readability level, remove toxic backlinks, and fix broken links.
  • Maintains Constant Contact database for marketing and assist with sales CRM platform.
  • Produce sales/marketing presentations to support quarterly webinar, setup online customer meetings in cooperation with sales and marketing teams
  • Support Marketing manager on all distribution channel efforts, public relations, research of competitive products, and on-going projects.
  • Ideally familiar with common AI platforms and/or interested in growing into AI automations.
  • Duties as assigned.
E-Switch, Inc. logo

E-Switch, Inc.

E-Switch, Inc. is a leading electromechanical switch supplier that offers one of the broadest switch lines available today. Product offerings continue to expand each year with new product introductions that cater to a multitude of markets and industries. Customer demand has prompted the addition of several new products, including new series of tact, rocker, emergency stop, DIP and anti-vandal pushbutton switches.Our website and catalog includes complete specifications, drawings and schematics, including the ability to download thousands of 3D drawings and purchase online. E-Switch engineers and account managers are on-hand to provide assistance and quick responses to requests, along with a top notch sampling and cross-referencing program, and to connect you with a local sales rep or distributor. E-Switch is a wholly owned subsidiary of Stein Industries, Inc. Stein Industries has been providing various services and quality products to a multitude of industries since 1907.

Founded in 1979
Minneapolis, Minnesota, USA
30 employees (4 in marketing)
www.e-switch.com

Marketing Team

Marketing Team Size
2 (7% of company)

Traffic Signals

Monthly Visitors
81.1K
Traffic Source Mix
Search
47%
Direct
38.5%
Referral
9.6%
Social
3.8%
Paid
1%

Headcount Trend

Current headcount: ~30
E-Switch, Inc. logo

Digital Content & Analyst Specialist

E-Switch, Inc. · Brooklyn Park, MN · On-site