Digital Consumer Marketing Specialist

Responsibilities

• Maintain and update brand pages on the M.S. Walker website using WordPress or a comparable content management system.
• Ensure brand stories, product information, tasting notes, awards, ratings, imagery, and downloadable materials are accurate and current.
• Coordinate website updates related to new product launches, packaging changes, brand initiatives, and seasonal priorities.
• Conduct recurring website audits to identify outdated information, broken links, missing assets, and opportunities to improve consistency and usability.
• Apply basic search engine optimization practices to improve brand and product discoverability.
• Monitor brand and product content across major e-commerce and retailer websites, including Wine.com and other priority national and regional accounts.
• Ensure product descriptions, bottle images, lifestyle imagery, ratings, awards, and other approved content are accurate and up to date.
• Identify content gaps and inaccuracies and coordinate corrections with suppliers, distributors, retailers, and third-party platform contacts.
• Support product launches by ensuring approved information and assets are available across relevant consumer-facing digital channels.
• Maintain a recurring audit process and completion tracker for priority products and platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience.
• Approximately 2-5 years of experience in digital marketing, e-commerce, website management, social media, brand marketing, or a related discipline.
• Experience working in WordPress or a comparable content management system.
• Familiarity with social media management, email marketing, web analytics, and digital reporting tools.
• Exceptional attention to detail and a demonstrated ability to maintain accurate product information across multiple platforms.
• Strong project management and organizational skills, with the ability to manage multiple brands, stakeholders, and deadlines.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft 365 applications and cloud-based file or digital asset management systems.

Preferred

• Experience in beverage alcohol, consumer packaged goods, retail, hospitality, or a regulated industry is preferred.

Benefits

• We offer a Comprehensive Benefits Plan that includes the following :
• Medical & Dental Insurance
• Vision Coverage
• Paid-Time-Off Program
• Fidelity Investments 401k
• Disability, Life, Accident & Illness Insurance Packages
• Discounted Fitness Memberships
• Free & Discounted Work/Life Resources
• Career Advancement Opportunities