Digital Communications Strategist.

Responsibilities

• Develop and execute digital audience engagement tactics across email, SMS, website, and other digital platforms.
• Contribute to and maintain a detailed content calendar and publishing cadence for digital content related to emails, website, and SMS messages.
• Design supporter engagement journeys that move audiences from awareness to action and sustained involvement.
• Write, edit, and distribute digital content, including email communications, action alerts, blog posts and web content, and internal program communications.
• Stay current on organizational activities to proactively identify story opportunities and keep the organization’s public presence active and relevant.
• Ensure brand consistency across all materials and platforms.
• Advise leadership on digital public messaging.
• Contribute to events by participating in planning and providing on-site event support.
• Develop, implement, and manage ACLU-D.C.'s website strategy, content production, user experience, accessibility, and ongoing optimization.
• Use content management systems to maintain website content, including resources, reports, publications, and advocacy materials.

Requirements

• 3+ years of experience in digital strategy, digital communications, digital marketing, and/or digital audience engagement.
• A portfolio or writing samples demonstrating strong writing and editing across at least three formats (e.g., email newsletter, website content, SMS materials).
• Experience managing WordPress websites and content management systems.
• Experience with UX/UI, user experience optimization, or digital experience strategy.
• Advanced experience with EveryAction or comparable CRM platforms.
• Experience with email marketing, SMS programs, audience segmentation, and supporter stewardship strategies.
• Strong analytical skills and experience using digital analytics tools and dashboards.
• Working knowledge of HTML and CSS.
• Demonstrated success managing complex projects and coordinating cross-functional stakeholders.
• Excellent writing, editing, and organizational skills.

Preferred

• Experience with WCAG accessibility standards and digital accessibility best practices.
• Experience with A/B testing, conversion optimization, and digital measurement frameworks.
• Experience working within advocacy, nonprofit, or mission-driven organizations.

Benefits

• Time away to focus on the things that matter with generous paid time-off and leave policies, including a 90-day paid sabbatical after five years of service
• Focus on well-being with employer paid comprehensive healthcare benefits for the employees and family members (including medical, dental and vision coverage)
• Plan for retirement with 401k plan and employer match
• Reduce student loan debt with employer funded student loan repayment assistance
• Grow professionally with annual professional development funds and internal professional development programs