Digital Communications Specialist

Responsibilities

• Assist with the creation and design of graphics, visual elements, and digital assets for publications, social media, website content, presentations, advertisements, and other communications materials.
• Support the development, scheduling, and publishing of content for the corporate website, social media channels, intranet, and other digital communication platforms.
• Assist with maintaining the Cooperative's social media content calendar, including drafting posts, preparing visuals, monitoring engagement, and helping ensure content is timely, accurate, and consistent with brand standards.
• Utilize Cooperative-approved AI tools to support content ideation, drafting, editing, design, image and video production, and workflow efficiency. Review all AI-assisted content for accuracy, brand consistency, and appropriate use before publication, and follow Cooperative guidelines on data privacy and responsible AI use.
• Create and update design elements and layouts for all communications collateral, digital and written, under the direction of the Director of Digital Communications.
• Assist with the creative development, implementation, and performance tracking of advertising, marketing, and public relations campaigns.
• Support photography and videography needs, including capturing, organizing, editing, and archiving photo and video assets for Cooperative use.
• Assist with special event planning and communications support, including the annual membership meeting and other Cooperative events.
• Assist with crisis communications efforts during major events, including storms and large outages, by supporting content preparation, digital updates, monitoring, and coordination as directed.
• Stay informed of evolving communications trends, digital tools, AI technologies, analytics practices, accessibility practices, and platform best practices to support effective digital communications.

Requirements

• Associate degree in graphic design, communications, marketing, digital media, or related field required; bachelor's degree preferred.
• One to three years of related work experience preferred.
• Must have strong written and oral communication skills.
• Must have working knowledge of content creation for traditional and digital platforms.
• Must be proficient with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and/or related design tools.
• Must be proficient in Microsoft Word, PowerPoint, SharePoint, and other standard business applications.
• Must have experience using content management systems, website tools, and social media platforms including Facebook, X, Instagram, LinkedIn, and emerging platforms as applicable.
• Basic proficiency with video editing software such as Adobe Premiere, Adobe Express, Canva, or similar applications preferred.
• Must have working knowledge of digital camera and video camera operation, lighting concepts, and basic editing techniques.
• Must have the ability to manage multiple assignments, follow direction, meet deadlines, and maintain accuracy in a deadline-driven environment.

Preferred

• Bachelor's degree preferred
• One to three years of related work experience preferred
• Experience with energy utilities, cooperatives, trade associations, or community-focused organizations is a plus
• Basic proficiency with video editing software preferred