Digital Communications Specialist

Responsibilities

• Position Function - Under the direction of the Communication & Public Engagement Manager, performs assigned duties necessary to assist in the development, implementation and promotion of the city’s initiatives, programs, events and vision.
• Duties include, but are not limited to: researching, writing, producing, and editing video presentations and content; developing and managing the city's social media and other digital communication platforms, including monitoring trends, algorithms and legal considerations; designing and updating information on the city’s website, government access channel and digital displays, and for use in advertisements and publications; assisting with branding/marketing, including strategic planning and implementation across a variety of media; and assisting with the development and implementation of city policies, including training staff and elected officials, as directed.
• Responsible for working with Departments to promote their individual initiatives, programs, events and goals; and assisting with the development of department metrics and analytics reports.
• Performs assigned duties necessary to maintain and improve relations between the City of Keller and members of the public and press.
• Duties may include, but are not limited to: assisting with the development and distribution of news releases, fostering positive media relations, participating and training in emergency management operations as a Public Information Officer, and serving as the City spokesperson (when directed).
• Performs assigned duties necessary to assist with the preparation and administration of the annual budget (e.g., forecasting division expenditures, coordinating with other departments for equipment and marketing needs, etc.).
• Responsible for adhering to and engaging in procurement processes and procedure.
• Performs additional duties as assigned.

Requirements

• Required knowledge and experience is normally obtained through the completion of an advanced education from an accredited educational institution of higher learning resulting in a Bachelor’s Degree in Journalism, Public Relations, Marketing, Audio/Video Production, Communications, Public Administration or related field, and five (5) to seven (7) years of work related experience are required.
• Must possess excellent oral and written communication skills, including mastery of English usage, grammar, spelling, punctuation and vocabulary.
• Work requires substantial independent judgment and decision-making.
• Competent in the use of Microsoft Word, Excel, Outlook, Adobe Acrobat and Adobe Creative applications, as well as various social media platforms.
• Competent in website development, including the use of Content Management System software.
• Competent in print and video technology, development, production, editing, etc.
• Ability to read letters, memos, contracts, professional and industry literature, spreadsheets and other job related analysis.
• Ability to understand and develop computer models for cost analysis and compose financial and budgetary reports.
• Ability to research, compile and analyze data, and present findings to management in an acceptable format.
• Ability to monitor and assess operations, workload, projects, and team performance.

Preferred

• Local government and/or Public Relations experience is preferred.