Responsibilities

• Draft compelling content for websites, social media and organization blogs, and ensure all online content aligns with brand and messaging strategies.
• Devise, test and implement optimization strategies to improve website, digital ads and social media performance related to organizational goals.
• Leverage social media, online actions and digital promotions to increase list growth, brand awareness and online fundraising.
• Conduct and share timely and regular analysis of website and social media performance via weekly reports.
• Keep websites fresh with regular updates and work with consultants to troubleshoot website issues as they arise.
• Create print marketing materials for organization and events – including event invites, event signage, event programs, organizational program brochures and other print materials as needed.
• Assist with production and creation of annual reports, research briefings and other reports.
• Create graphics for websites, landing pages and social media, and edit videos as required.
• Make recommendations on new technologies and strategies that could increase the effectiveness and visibility of online presence.
• Coordinate production and technical needs with contractors/vendors as required.

Requirements

• Bachelor’s degree from a four-year college or university; plus at least two years related experience.
• Strong attention to detail.
• Strong writing, proofreading and editing skills.
• Must be extremely well-organized with an ability to manage and meet dozens of short and long-term deadlines.
• Ability to balance competing priorities and perform a wide variety of tasks over the course of the workday.
• Proficiency in Microsoft Office suite (Word, Excel, etc.).
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.).
• Understanding of managing websites and basic HTML/CSS skills.
• Experience in social media strategy and managing organizational social media accounts.
• Interest in and knowledge of the LGBTQ movement and/or progressive issues, and U.S. politics.

Preferred

• Preference is given to applicants with some digital advertising, email acquisition and/or Google AdWords experience (but it is not required).