Digital Communications Manager

Charlotte, NC (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the public web and digital communications ecosystem end to end, from the FinalSite CMS to SEO, emails, portals, and emergencies, with a strong eye on consistency, analytics, and stakeholder training.

  • Website and CMS ownership: publish updates, navigation, home-page refreshes, and major annual projects across the school’s sites.
  • Digital channels and data: manage email sends, portals, web forms, push notifications, and data sharing with IT/Advancement for coordinated communications.
  • Optimization and governance: ensure on-brand content, regular audits, SEO, analytics, and stakeholder training to sustain digital engagement.

Job Description

Responsibilities - Own all aspects of the school's public-facing website and internal pages in the FinalSite CMS — content updates, navigation, home page refreshes, and major annual projects. - Proactively monitor the website to ensure content is current, accurate, and on-brand; establish a regular content audit cadence. - Manage additional microsites and maintain consistency across all school-owned digital properties. - Partner with IT to report and resolve technical issues; serve as the primary contact for the website provider and technical support. - Respond to emergency or critical website issues as needed. - Own the setup, scheduling, and transmission of all internal and external email communications through FinalSite and GiveCampus; including distribution list management, templates, and channel configuration. - Manage Veracross parent and employee portals — setup, content, organization, maintenance, and troubleshooting. - Manage web forms — creation, updating, data management, distribution. - Send push notifications for regular updates and emergency messages through the school's text platform and app. - Maintain third-party educational directories and listings — photography, school profile, and reviews. - Support and train employees on digital tools and processes as needed. - Own the school's SEO strategy and implementation across all web properties. - Track and report on website performance, email metrics, and digital engagement; present findings to the Director on a regular cadence. - Monitor community feedback and survey responses across digital platforms; surface insights that inform communications strategy. - Liaise with IT, database managers, and Advancement on list management and data sharing related to digital communications.
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Charlotte Latin School

The mission of Charlotte Latin School is to encourage individual development and civility in our students by inspiring them to learn, by encouraging them to serve others, and by offering them many growth-promoting opportunities.

Charlotte, North Carolina, USA
326 employees (12 in marketing)

Marketing Team

Marketing Team Size
6 (2% of company)

Traffic Signals

Monthly Visitors
9.9K
Traffic Source Mix
Search
34.7%
Direct
49.1%
Referral
6.6%
Social
8.3%
Paid
1%

Headcount Trend

Current headcount: ~326

Recent News

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Digital Communications Manager

Charlotte Latin School · Charlotte, NC · On-site