Responsibilities

• Own all aspects of the school's public-facing website and internal pages in the FinalSite CMS — including content updates, navigation, home page refreshes, and major annual projects.
• Proactively monitor the website to ensure content is current, accurate, and on-brand; establish a regular content audit cadence.
• Manage additional microsites and maintain consistency across all school-owned digital properties.
• Partner with IT to report and resolve technical issues; serve as the primary contact for the website provider and technical support.
• Respond to emergency or critical website issues as needed.
• Own the setup, scheduling, and transmission of all internal and external email communications through FinalSite and GiveCampus, including distribution list management, templates, and channel configuration.
• Manage Veracross parent and employee portals — setup, content, organization, maintenance, and troubleshooting.
• Manage web forms — creation, updating, data management, and distribution.
• Send push notifications for regular updates and emergency messages through the school's text platform and app.
• Maintain third-party educational directories and listings — photography, school profile, and reviews.
• Support and train employees on digital tools and processes as needed.
• Own the school's SEO strategy and implementation across all web properties.
• Track and report on website performance, email metrics, and digital engagement; present findings to the Director on a regular cadence.
• Monitor community feedback and survey responses across digital platforms; surface insights that inform communications strategy.
• Liaise with IT, database managers, and Advancement on list management and data sharing related to digital communications.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Media Studies, or a related field.
• 5+ years of experience in digital communications, web management, or a related role.
• Deep proficiency in CMS platforms.
• Working knowledge of HTML; comfortable editing templates and troubleshooting display issues.
• Familiarity with SEO principles and Google Analytics or comparable analytics platforms.
• Experience with portal or database systems (Veracross, Raiser's Edge, SchoolAdmin, or similar).

Preferred

• FinalSite experience strongly preferred.
• Familiarity with independent school or nonprofit environments is preferred.
• Comfort with occasional after-hours availability for emergency communications