Digital Commerce Graphic Designer

Responsibilities

• Partner with the Associate Shopper Marketing Manager, Sales, and Marketing teams to translate business objectives, product benefits, shopper insights, and retailer requirements into compelling visual communications.
• Design and produce best-in-class digital commerce creative for Amazon, Webstaurant.com and other eCommerce partners, including product detail page imagery, A+ Content, brand stores, infographics, comparison charts, promotional assets, banners, and other digital merchandising content.
• Develop shopper-centric creative that communicates product features and benefits clearly, strengthens brand presence and supports consideration and conversion throughout the digital purchase journey.
• Apply an understanding of Bobrick's customers and end users to visual storytelling, tailoring hierarchy, messaging, and creative approaches to the needs of specific audiences and channels.
• Storyboard and develop product imagery, infographics, lifestyle content, motion graphics, and other multimedia assets that help shoppers quickly understand product features, benefits, and differentiators.
• Design with a mobile-first mindset, adapting creative appropriately across screen sizes, retailer specifications and placements while maintaining visual hierarchy and message clarity.
• Lead or support product photography initiatives approximately two to three times per year in partnership with the Associate Shopper Marketing Manager. Responsibilities may include developing shot lists and storyboards, coordinating photographers and models, organizing products and props, managing schedules and production logistics, and supporting budget management.
• Retouch, color-correct and prepare product and lifestyle photography for use across digital commerce channels.
• Collaborate with the Associate Shopper Marketing Manager to develop creative for promotional moments and retailer-specific campaigns and other commerce activations.
• Maintain a strong understanding of Amazon A+ Content requirements, retailer content specifications, digital merchandising best practices, and evolving eCommerce creative trends.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, Digital Design or a related discipline preferred; equivalent professional experience and a strong portfolio will also be considered.
• 4+ years of professional graphic design experience with significant experience in eCommerce, digital retail, shopper marketing, or consumer/product marketing.
• Portfolio demonstrating exceptional visual design across digital commerce, product detail pages, Amazon or other retailer content, digital campaigns, and related marketing channels.
• Demonstrated understanding of digital shelf principles and how creative content supports product discovery, consideration, and conversion.
• Experience developing Amazon A+ Content and a strong understanding of Amazon's content environment and creative requirements.
• Ability to translate product features, shopper needs, and marketing objectives into clear and compelling visual stories.
• Strong understanding of visual hierarchy and the ability to prioritize content for desktop and mobile experiences.
• Strong creative judgment combined with excellent production skills and attention to detail.
• Self-starter with a proactive, solutions-oriented mindset and the confidence to recommend creative approaches rather than simply execute assignments.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

Preferred

• Experience participating in or managing product and lifestyle photography preferred.
• Experience in consumer products, building products, architecture and design, plumbing products, commercial interiors, construction, facilities, or commercial real estate is a plus.

Benefits

• Medical/Dental/Vision
• 401(k) Retirement Plan
• Year-end Bonuses
• Life and AD&D
• Long- and Short-Term Disability Insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid time off for vacation, sick and personal days
• Parental Leave
• Educational Assistance Program