Marketing Designer

Responsibilities

• Brand Guidelines & Evolution: Lead the ongoing creation, refinement, and enforcement of Gallopade's Brand Guidelines across all internal and external touchpoints. Support ongoing brand maintenance and evolution, including annual refreshes of core assets and campaigns.
• Annual Refreshes & Creative Innovation: Spearhead annual collateral and catalog refreshes; introduce fresh, disruptive concepts while preserving brand integrity.
• Mufti-Channel Campaigns: Conceptualize and execute high-converting visual assets for traditional advertising, digital ads. social media, landing pages. and email marketing.
• Corporate & Sales Enablement: Design presentations. executive collateral, training materials, and sales enablement assets that empower internal teams and engage district decisionmakers.
• Publications & Print Collateral: Layout and produce comprehensive product catalogs. brochures, flyers, direct mailers, and curriculum promotional guides.
• Digital Publishing: Manage and publish digital interactive catalogs and publications using platforms such as Yumpu.
• Environmental & Event Design: Create large-scale graphics, displays, and promotional materials for national trade shows and educational conferences.
• Pre-Press & Production: Oversee final production specifications. pre-flight checks, vendor coordination, and print readiness for all physical deliverables.
• Web Graphic Production & Updates: Design Ul elements, banners, landing pages, and content updates across Gallopade websites (utilizing Wix, AbleCommerce, and custom platforms).
• Front-End & Backend Asset Implementation: Apply working knowledge of HTML. CSS, and FTP tools (such as FileZilla) to troubleshoot, maintain, and update backend website graphics and digital assets.

Requirements

• Experience: 5-10 years of professional graphic design experience across both print and digital media, with a robust portfolio demonstrating layout expertise, visual storytelling, and brand building.
• Education: Bachelor’s degree in graphic design, Visual Communications, or a related field (or equivalent proven professional experience).
• Brand & Visual Foundations: Deep mastery of typography, color theory, grid systems, composition. and print production standards.
• Analytical & Marketing Acumen: Understanding of digital marketing concepts, conversion optimization, customer journeys, and performance metrics (CTR, conversion rates).
• Communication & Collaboration: Excellent written, verbal, and visual communication skills with the ability to articulate design rationale to cross-functional stakeholders and leadership.
• Independence & problem-solving: High degree of self-motivation and ownership; proven history of managing competing priorities with minimal supervision.
• Technical Proficiency
• Design & Layout Suites: Expert proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and working familiarity with Ul/prototyping tools (Adobe XD, Sketch, or InVision).
• Web & Digital Tools: Practical experience with HTML}CSS, CMS and e-commerce platforms (Wix, AbleCommerce), FTP clients (FileZilla), and digital publication tools (Yumpu).
• Email Platforms: Direct experience with email marketing builders Such as MailChimp.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Referral program
• Retirement plan
• Vision insurance