Digital Marketing Campaign Specialist
DrFirst Inc.
USA (Remote)
$55K/yr - $70K/yrIn-houseOtherMid level4+ years exp.
2 days ago
Digital Campaign Specialist
Detroit, MI (Remote)
Salary Not AvailableFull time
Posted 2 months ago
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Job Description
Reports to: Campaign Operations Manager
Location: Remote in one of GMG’s markets Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; Roanoke, VA.
Description
The Ad Operations team supports our sales teams by fulfilling all post-sale digital advertising campaigns. The Digital Campaign Specialists process all orders and enter into owned and operated (O&O), or extension partners’ platforms. They monitor campaigns throughout delivery looking at pacing and performance. They analyze reporting and provide campaign optimization options to the Client Experience team.
Responsibilities
jbenavides@grahammedia.com
Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.
Location: Remote in one of GMG’s markets Detroit, MI; Houston or San Antonio TX; Jacksonville or Orlando, FL; Roanoke, VA.
Description
The Ad Operations team supports our sales teams by fulfilling all post-sale digital advertising campaigns. The Digital Campaign Specialists process all orders and enter into owned and operated (O&O), or extension partners’ platforms. They monitor campaigns throughout delivery looking at pacing and performance. They analyze reporting and provide campaign optimization options to the Client Experience team.
Responsibilities
- Processing and fulfillment of digital campaigns for all GMG properties including O&O in Google Ad Manager, SpringServe and third-party vendors.
- Map data connections in TapClicks for Client Reporting Dashboard setup
- Regular monitoring of campaigns, making minor optimizations automatically and communicating more strategic recommendations to Account Manager
- Work collaboratively with Order Entry, Client Success and Sales teams.
- 3+ years managing digital advertising/marketing campaigns
- Excellent communication skills and comfortability upholding processes and business rules
- Able to analyze reporting data and create strategies for improvement based on client goals
- Adapts appropriately to new technology and process updates
- Familiarity with Google ad products including Ad Manager, Analytics, Tag Manager
- Strong digital marketing ideation skills.
- Proven ability of successfully handling digital pre-sales and post-sales processes
- Demonstrable characteristics of a self-starter including, but not limited to, being self- directed, taking initiative, being accountable, having problem-solving and decision- making skills and having the ability to operate with minimal supervision.
- Completion of a bachelor’s degree and a multidisciplinary background preferred, ideally in a related major such as marketing, strategy, psychology, sociology or related work experience
jbenavides@grahammedia.com
Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.
WDIV/ClickOnDetroit/Graham Digital
WDIV has been part of the fabric of Detroit since we began airing on televisions on October 23, 1946. We continue a commitment to this day to cover the big stories and events that the people of Southeast Michigan care about and bring us together as a community. We boast some of the most experienced and professional on-air talent and behind the scenes crew that make our #1 News & Local Programming the best in the market. We also can claim the #1 News and Information (ComScore Local Visitors 2017) website in Southeast Michigan with ClickOnDetroit.com allowing our media reach to grow with our audiences changing media consumption habits. In 2014, our parent company, Graham Media Group launched Graham Digital. With the resources of Graham Digital we also operate as a digital agency that helps small and medium sized businesses find their ideal customer or audience across the web regardless of device or platform. In short we have Broadcast roots but with the digital know-how to service viewers and advertisers for years to come.
