Responsibilities

• Lead the strategy and execution of organic digital brand growth across all markets and ~100 office locations
• Ensure brand consistency, accuracy, and strength across platforms including: Google Search & Google Business Profiles
• Third-party review sites (e.g., Yelp, Avvo, legal directories)
• Local listings and aggregators
• Organic search results and AI-influenced discovery experiences
• Manage and optimize the firm's digital reputation, ensuring strong visibility and positive perception across all public-facing channels
• Develop and scale programs that encourage clients, attorneys, and internal teams to generate authentic reviews and testimonials
• Increase review volume and ratings across Google and key third-party platforms
• Monitor and respond to reviews, identifying trends and opportunities to improve client experience and perception
• Promote the firm's values, client success, and differentiation through public-facing channels

Requirements

• Bachelor's degree required; Master's degree preferred in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing analytics, reporting, or a related role.
• Relevant professional certifications, memberships in marketing or digital-industry organizations, and participation in speaking engagements or conferences will be taken into consideration.
• Deep expertise in SEO, local search, and digital reputation management
• Proven success driving organic growth at scale across multi-location businesses
• Strong understanding of content strategy, analytics, and conversion optimization
• Experience managing agencies and cross-functional teams
• Forward-looking mindset with understanding of AI's impact on search and discovery
• Ability to translate brand strategy into measurable business outcomes
• Experience in professional services or legal marketing.

Preferred

• Experience in professional services or legal marketing.
• Experience supporting multi-location or geo-based marketing programs.
• Knowledge of digital marketing channels, campaign metrics, and lead tracking.
• Familiarity with marketing automation or CRM systems.

Benefits

• Industry-Leading Health Coverage: Access to top-tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected.
• Financial Security: Enjoy peace of mind with life insurance, as well as both short-term and long-term disability coverage.
• An Investment in Your Future: Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings.
• Flexible Spending Options: Take advantage of flexible spending accounts (FSA/HSA) to cover out-of-pocket medical, dental, and childcare expenses with pre-tax dollars.
• And So Much More: From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.