Responsibilities

• Manage day-to-day content strategy implementation, including developing and executing content plans to support the organization's strategic goals.
• Short-form, vertical video development, optimized for specific social channels.
• Assist with the production, scheduling, and delivery of digital campaign management, integrating the goals of diverse stakeholders, and participating in strategic decision-making for audience selection and segmentation.
• Identify trends and insights and make recommendations to optimize online HMH presence and opportunities.
• Measure and report the performance of campaigns and social presence.
• Collaborate with internal teams to develop and implement content, programs, and campaigns that support established goals.
• Perform social media listening/topic reporting as necessary.
• Report on relevant social media trends.
• Lead development and execution of network TikTok strategy.
• Other duties and/or projects as assigned.

Requirements

• Bachelor's degree in journalism, business, marketing, IT, and/or a combination of related coursework and experience that equates to four (4) years of experience.
• Minimum of 5 years (which increases to 9 years if no degree) of experience in digital communications/marketing, campaign planning, social media, and/or website creation and maintenance.
• Strong project management skills with a proven ability to simultaneously lead multiple projects and integrate the goals of diverse stakeholders.
• Strategic thinkers with a data-driven approach and a passion for driving results.
• Success in growing and strategically managing social media followers.
• Understanding of consumer analytics with Google Analytics preferred.
• Digital technology tools understanding, including but not limited to content management systems and social media management systems such as Sprout Social.
• Expertise in digital content creation, applying the standards of strong usability and user experience principles.
• Ability to create and execute both short-and long-term marketing plans.
• Flexible work style and ability to work within a diverse team.

Preferred

• Understanding of consumer analytics with Google Analytics preferred.

Benefits

• competitive benefits are just the beginning.
• the posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package.
• The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer.
• Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate.
• The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors.
• Geographic Location: Cost of living and market rates for the specific location.
• Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization.
• Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered.
• Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate.
• Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts.
• In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.