Digital Advertising Specialist

Responsibilities

• Building, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, Pinterest Ads, Reddit Ads, and other relevant digital advertising platforms
• Managing paid search, shopping, display, remarketing, paid social, community-based advertising, and prospecting campaigns
• Planning campaigns around Whole Latte Love promotions, product launches, seasonal sales, vendor priorities, brand initiatives, and evergreen customer acquisition goals
• Creating and maintaining campaign structures, audience segments, keyword strategies, product feeds, ad groups, subreddit/community targeting, creative tests, and budget pacing
• Monitoring campaign performance regularly and making adjustments based on data, customer behavior, promotion timing, inventory needs, and business priorities
• Tracking key e-commerce advertising metrics including ROAS, CPA, CPC, CTR, conversion rate, AOV, revenue, and customer acquisition cost
• Reviewing campaign performance daily to identify questions, issues, opportunities, and next steps needed to move projects forward
• Working with the creative and content teams to request, review, and refine ad creative based on platform best practices and campaign goals
• Supporting press, media, sponsored content, paid editorial placements, and other paid advertising opportunities when they align with the brand and customer audience
• Collaborating with the team to identify advertising opportunities around major product categories, vendor brands, new launches, seasonal shopping moments, enthusiast communities, and competitive sale periods

Requirements

• digital advertising: 3 years (Required)
• Google Ads: 3 years (Required)
• Pinterest ads: 1 year (Required)
• Reddit ads: 1 year (Required)
• Ability to Commute: Rochester, NY 14623 (Required)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Food provided
• Health insurance
• Paid time off