Responsibilities

• Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
• Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
• Monitor budgets, pacing, and performance to hit client goals
• Optimize campaigns using data, testing, and audience insights
• Conduct keyword research, targeting, and A/B testing
• Collaborate on and provide input for landing page optimization to improve conversion rates
• Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
• Collaborate with internal team on strategy, creative, and messaging
• Support light programmatic/OTT/audio efforts
• Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow

Requirements

• 3+ years of hands-on experience with Google Ads and Meta Ads
• Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
• Proven ability to build, manage, and optimize campaigns independently
• Strong understanding of: Conversion tracking and attribution; Campaign structure, bidding, and budget management; Audience targeting, retargeting, and segmentation
• Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
• Ability to analyze performance, troubleshoot issues, and make clear optimizations
• Organized, detail-oriented, and able to manage multiple campaigns
• Clear, practical communication skills