Digital Advertising Specialist (Independent Contractor)

USA (Remote)

$75/hr – $100/hrMid LevelContract

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid search and social advertising for JSTOR/ITHAKA brands, with emphasis on audience targeting, ad development, real-time optimization, and ROI-focused budgeting.

  • Paid media ownership: Google Ads and LinkedIn campaigns from account setup to performance tuning.
  • Audience & market focus: define buyer personas, conduct market research, and align ads with product marketing goals.
  • Measurement & optimization: track CTR, conversions, CPC, and ROAS; run A/B tests and surface actionable insights.

Job Description

Responsibilities
  • Enhance and execute digital marketing activities, particularly in paid search and paid social media advertising.
  • Focus on managing and optimizing Google Ads and LinkedIn campaigns, with an emphasis on ad account management, strategic audience targeting, ad development, performance tracking, and evidence-based adjustments to ad campaign strategies.
  • Increase brand awareness, engagement, and conversions through digital advertising.
  • Optimize ad spend for maximum ROI.
  • Implement data-driven ad strategies.
  • Align advertising efforts with overall campaign marketing goals across ITHAKA’s portfolio of products and services.
  • Develop market research and an understanding of the organization’s brands, products, services, and marketing objectives.
  • Support definition of target audiences and buyer personas.
  • Identify digital advertising opportunities aligned with business goals.
  • Identify metrics for campaign measurement.
Requirements
  • Remote work within the continental United States.
  • Independent contractor status.
  • Approximately 20-25 hours per month dedication (flexible based on campaign needs and seasonal trends).
  • Experience with Google Ads and LinkedIn ads.
  • Ability to conduct market research and understand brands, products, services, and marketing objectives.
  • Ability to define target audiences and buyer personas.
Preferred
  • Experience with Google Ads and LinkedIn advertising.
  • Experience using the Google for Nonprofits grant.
  • Ability to manage budgets and bid strategies and to provide data-driven insights.
Benefits
    ITHAKA logo

    ITHAKA

    ITHAKA's mission is to expand access to knowledge and education around the world. We started in 1995 with a simple idea: digitize the materials in university and college libraries to preserve them and make them available online to people everywhere. Today, we do that and so much more. Our 350+ staff - everyone from software developers, designers, and editors, to quantitative analysts, human resource specialists, and marketers - work to deliver four services developed to advance our mission. JSTOR is a digital platform expanding access to knowledge by making thousands of books, journals, images, and primary sources available to millions of students and researchers in 180 countries. Portico is a global archive preserving nearly 500 terabytes of digital research content for libraries and publishers to ensure it's accessible for future generations. Ithaka S+R is a strategic consulting group providing research to help colleges, universities, libraries, and museums with challenges like enrolling more low-income students and veterans, increasing diversity in their workforce, transitioning to digital environments, and improving learning outcomes and graduation rates through the use of adaptive learning technologies.To learn more about ITHAKA's jobs, culture, and our impact in higher education, visit ithaka.org.

    Founded in 1995
    New York, New York, USA
    406 employees (52 in marketing)

    Traffic Signals

    Monthly Visitors
    64.2K
    Traffic Source Mix
    Search
    37.8%
    Direct
    41.3%
    Referral
    16%
    Social
    3.9%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~403

    Marketing Team

    Marketing Team Size
    45 (11% of company)