Digital Advertising Specialist

Responsibilities

• Digital Ad Specialist for a group of Clients - the number of clients varies based on the current client load.
• Responsible for the execution of their clients from day-to-day work to working with the team on overall strategy and goals
• Creation and daily monitoring of ads across multiple digital platforms
• Take ownership of understanding clients' marketing goals and make recommendations on new ideas
• Data-based recommendations for client campaigns including budget, targeting, and creative
• Provide ad analysis on how things are going and make recommendations if needed
• Assist Account Manager and manager in client communication for specific clients
• Respond to clients and co-workers via email, phone, chat, etc. in a timely manner
• Response time is 1 business day, no exceptions
• Quality Control – daily checks of accounts for accuracy (no typos, ads running accurately, budget spending correctly etc)

Requirements

• At least 1-year experience within Digital Marketing
• Experience working within Digital Advertising - Paid Social Media Advertising (Facebook Ads Manager, LinkedIn Campaign Manager, etc.) or Paid Search (Google platform)
• Experience working across multiple platforms and campaigns
• Experience in creating and executing digital advertising campaigns
• Experience working in digital platforms - Sprout, Hootsuite, Buffer, Opteo, SEMrush, etc.
• Basic Graphic Design skills - Canva experience a plus
• Strong verbal and written communication skills
• Self-motivated individual with an eagerness to learn
• Keeps a pulse on industry trends and emerging digital advertising tactics, sharing insights to support team growth and strategy.
• Flexible and copes well with a fast-paced environment

Benefits

• Benefits include: Simple IRA Plus with employer match, health stipend, eight paid holidays, paid time off, sick leave, mental health days, volunteer days, parental leave, bereavement leave, sabbatical