Digital Advertising Operations Specialist

New York City, NY (On-site)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end management and optimization of digital advertising campaigns, from trafficking and QA to reporting and client coordination.

  • Campaign trafficking and optimization
  • Client and internal coordination
  • Performance reporting and analytics

Job Description

Responsibilities

  • Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders
  • Monitor delivery of campaign from beginning to end and optimize as needed
  • Monitor delivery and find ways to optimize based on clients' success metrics
  • Produce weekly reports outlining campaign performance
  • Meet, twice, weekly with the sales and planning team to go over client campaigns and weekly reports
  • Campaign reporting utilizing analytical and proprietary tools
  • Performs proactive daily analysis and campaign optimization
  • Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign
  • Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units
  • Follow up with immediate action & provide concise, timely feedback within the deadlines established

Requirements

  • 2-3 years of online ad trafficking experience or relevant exposure to Advertising industry via Internships
  • Ability to multi-task, and work efficiently within a high-paced changing environment
  • Some experience in ad serving tools and order management systems (i.e GAM, Operative, Megaphone, etc.)
  • Strong organizational and time management skills
  • Strong analytical and problem-solving skills
  • Strong written and communication skills with the intent of interacting comfortably with both clients and other internal departments
  • BA/BS preferred or experience in lieu thereof

Benefits

  • For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Dow Jones logo

Dow Jones

3.6 Glassdoor

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Founded in 1987
New York, New York, USA
19K employees (4,018 in marketing)
68% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
11%
Direct
63.7%
Referral
24.5%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~19.2K

Marketing Team

Marketing Team Size
3,130 (16% of company)
Median Career Experience
11 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
10

Recent News