Digital Advertising Operations Manager

Fort Lauderdale, FL (On-site)

$55K/yr – $60K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end ad operations for performance campaigns across display, native, email, and custom formats, translating data into client-ready insights and next steps.

  • Campaign ownership: setup, trafficking, QA, launch, pacing, optimization, and reporting; daily monitoring against KPIs like CTR, CPM, and conversions.
  • Client and cross-functional collaboration: serve as primary advertiser contact; coordinate with Sales, Product, Design, Marketing; drive timelines, creative approvals, and revenue opportunities.
  • Analytics and optimization: analyze results, identify opportunities, and translate findings into strategic recommendations; leverage AI tools and automation to improve efficiency and yield.

Job Description

Responsibilities - Own the full campaign lifecycle including setup, trafficking, QA, launch, pacing, optimization, and delivery - Execute campaigns across display, native, email, mobile, sponsored placements, and custom advertising experiences - Ensure flawless implementation of creatives, tracking pixels, UTMs, targeting, and reporting integrations - Maintain campaign accuracy while ensuring all deliverables align with insertion orders and client expectations - Monitor campaign pacing, delivery, and performance on a daily basis - Proactively optimize campaigns to meet or exceed KPIs including CTR, CPM efficiency, engagement, conversions, and delivery goals - Quickly identify and troubleshoot campaign issues, discrepancies, or underperformance - Analyze campaign data to uncover actionable insights and performance opportunities - Prepare and deliver weekly, monthly, and post-campaign performance reports - Translate campaign results into clear, client-friendly insights and strategic recommendations
MyRegistry.com logo

MyRegistry.com

3.8 Glassdoor

At MyRegistry.com, we redefine the art of gifting by blending innovation, personalization and flexibility. As the market leader in universal gifting solutions, we cater to an array of needs—from wedding and baby registries to everyday gift lists and charitable giving. Our technology transcends traditional boundaries, offering the power to add any item from any store globally to a singular, universal registry or gift list. This revolutionizes the gifting experience, making it enjoyable, meaningful and convenient for individuals, retailers and donors alike.We're not just facilitating gifting; we're enhancing the way people connect and celebrate life's moments. Our platform supports shared values, increases happiness and optimizes gift relevance, thereby minimizing returns and maximizing satisfaction. For retailers, we offer cutting-edge technology to tap into the $400 billion gifting market, while nonprofits leverage our tools for impactful fundraising and donor engagement. At MyRegistry.com, we're committed to making every gift count and every moment special, fostering joy and connection in every interaction.

Founded in 2005
Fort Lee, New Jersey, USA
58 employees (12 in marketing)
67% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$40.4K
Traffic Source Mix
Search
34.2%
Direct
45.5%
Referral
7.1%
Social
3.5%
Paid
1%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
8 (14% of company)
Median Career Experience
5.5 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$9M
Last Raise
$3.7M
Series G, 15 years ago

Funding History

  • Jun 2011
    Series G • $3.7M
  • Apr 2011
    Series F • $5.3M