Responsibilities

• lead, modernize, and scale our digital advertising operations function
• ensure flawless execution of all paid digital campaigns
• build a high-performing team grounded in accountability, speed, and customer-centric delivery
• partner closely with Sales to improve campaign performance, client outcomes, and revenue retention/expansion
• Lead end-to-end execution of all digital campaigns including Display (O&O and programmatic / extended reach), Email marketing / newsletters, Sponsored content and custom programs, Social and emerging digital products, Video
• Ensure campaigns launch on time and error-free; are fully aligned with IOs and client expectations; meet or exceed performance benchmarks
• Implement QA processes and trafficking standards to eliminate execution errors
• Establish clear SLAs for campaign setup, optimization, and reporting
• Lead ongoing campaign optimization strategy across all active campaigns; translate campaign data into actionable insights and recommendations
• Mid-flight optimization checkpoints; Post-campaign analysis with clear performance narrative
• Partner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize results
• Drive improvements in CTR, conversions, engagement metrics; Client ROI and renewal rates
• Build and enforce a standardized reporting framework; Ensure reports are timely, accurate, client-ready; Elevate reporting from data dumps to strategic insights
• Provide Sales With clear performance summaries, forward-looking recommendations, upsell/renewal opportunities based on results
• Lead, coach, and develop the Digital Ad Operations team; establish a Culture Of accountability, responsiveness, continuous improvement
• Define roles, workflows, and performance expectations; Implement Training Programs To Upskill Team In - Platforms and tools - Optimization techniques - Client communication standards
• Evaluate team structure and recommend hiring or restructuring as needed
• Act as the primary bridge between Sales and Operations; Support Sales In Building smarter, more effective proposals; Setting realistic expectations with clients; Structuring campaigns for performance and scalability
• Educate and train sellers on: - Digital product capabilities - Best practices for packaging and positioning - What drives campaign success (and failure)
• Join key client calls as a subject matter expert