Responsibilities

• Develop and execute paid digital advertising campaigns across Google Ads, Meta, YouTube, TikTok, Bing, and other digital platforms.
• Manage advertising budgets and optimize campaigns to improve lead quality, conversions, and ROAS.
• Analyze campaign performance using tools such as GA4, Google Tag Manager, Looker Studio, and other reporting platforms.
• Conduct A/B testing and continuously refine targeting, messaging, and creative to improve results.
• Monitor website and campaign analytics while providing regular performance reports and actionable insights.
• Partner with internal marketing, creative, and leadership teams to align advertising strategies with overall business objectives.
• Stay current on digital marketing trends, emerging platforms, and best practices to identify new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience managing paid digital advertising campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, and other digital marketing tools.
• Strong analytical mindset with experience interpreting campaign performance data.
• Excellent communication, organization, and project management skills.

Preferred

• Experience supporting multiple locations or retail markets is a plus.

Benefits

• Comprehensive benefits package including medical, dental, vision, 401(k) with company match, paid vacation, holidays, and additional perks.