Responsibilities

• Strategic Media Planning & Execution Develop and oversee integrated digital advertising strategies across the full marketing funnel—from upper-funnel awareness tactics (social, influencer, programmatic display, DOOH, broadcast TV) through mid-funnel engagement channels (social, CTV/OTT) to lower-funnel performance marketing (search, performance social). Leverage deep expertise in entertainment, sports, live events, or ticketing landscape to identify innovative opportunities and emerging channels that align with audience behaviors and campaign objectives.
• Agency & Partner Management Serve as the primary point of contact for advertising and media agency relationships. Assess partner capabilities and delegate campaigns strategically; monitor media pacing, spend velocity, and delivery against established KPIs; provide optimization recommendations and negotiated added value to maximize ROI. Maintain strong working relationships across multiple agencies while driving accountability and ensuring alignment with internal goals and timelines.
• Technical Operations & Measurement Demonstrate hands-on proficiency in ad trafficking operations, including UTM management, GTM (Google Tag Manager) configuration, custom conversion setup, and pixel implementation. Design measurement frameworks and attribution models; ensure proper tagging protocols across all campaigns; and troubleshoot discrepancies between reporting systems and advertiser platforms. Stay current on evolving privacy regulations (iOS updates, cookie deprecation) and adapt measurement strategies accordingly.
• Data Analytics & Insights Communication Synthesize complex, multi-source datasets into clear, compelling narratives that drive decision-making. Create executive-ready decks, digestible performance summaries, and actionable takeaways that translate raw data into strategic recommendations. Present findings to C-suite leadership and cross-functional teams; distill nuanced insights for varied audience sophistication levels. Demonstrate expertise in advanced analytics tools and modern AI platforms (such as Claude) to accelerate analysis and presentation development.
• Campaign Optimization & Troubleshooting Proactively monitor campaign performance and identify optimization opportunities. Diagnose and resolve technical issues, discrepancies, and errors in ad serving, reporting, and attribution across platforms and agencies. Navigate complex troubleshooting scenarios by collaborating with internal teams and external partners to implement corrective actions quickly and maintain campaign momentum.
• Cross-Functional Leadership & Communication Communicate advertising strategy, results, and recommendations clearly and persuasively across all organizational levels—from frontline team members to the C-suite. Mentor and delegate tasks to junior team members; manage up by setting clear expectations and proactively addressing leadership concerns. Serve as the trusted expert on paid media topics and emerging industry trends.

Requirements

• Minimum 5+ years of hands-on digital advertising experience at a top-tier global brand, holding a major agency account, or at a high-caliber media agency managing significant media budgets and cross-channel campaigns
• Proven expertise across the full paid media landscape, including hands-on experience with social/influencer advertising, programmatic display/RTB, search marketing (SEM), connected TV (CTV) and OTT platforms, digital out-of-home (DOOH), radio, and broadcast television
• Functional knowledge of ad trafficking, media operations, and campaign measurement—including GTM tag management, custom conversion tracking, pixel implementation, and KPI reporting
• Demonstrated ability to manage and optimize relationships with advertising agencies and platform partners, assess capabilities, negotiate terms, and ensure accountability on pacing and performance
• Strong data analysis and storytelling skills—ability to extract meaningful insights from large datasets and translate them into compelling presentations and recommendations for executive audiences
• Excellent interpersonal and communication skills, with the ability to articulate complex advertising concepts to non-technical stakeholders and mentor team members
• Demonstrated problem-solving mindset and ability to navigate ambiguity, troubleshoot ad errors, and course-correct campaigns in real time

Preferred

• Direct experience in entertainment, sports, live events, or ticketing industries
• Proficiency with AI and modern large language models (particularly Claude) to streamline analysis, generate insights, and accelerate presentation development
• Certification or advanced training in Google Analytics, Google Ads, YouTube, or equivalent platforms
• Exposure to marketing measurement frameworks such as marketing mix modeling (MMM) or multi-touch attribution
• Experience with CRM platforms, audience segmentation and first-party data retargeting strategies