Responsibilities

• Own and manage Amazon Ads strategy and execution across Amazon US and Amazon Canada
• Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and emerging Amazon ad formats to drive Toniebox adoption and ecosystem growth
• Develop campaign structures based on customer intent, audience segments, and acquisition goals, while maintaining Amazon Ads best practices across targeting, bidding, and budget management
• Manage budgets, bids, and targeting to maximize customer acquisition, install base growth, and long-term advertising efficiency
• Ensure campaigns are structured to support both Toniebox acquisition and ongoing ecosystem engagement
• Lead structured testing across keywords, audiences, creative formats, and campaign structures to improve customer acquisition and advertising effectiveness
• Continuously refine targeting and messaging to align with specific customer segments
• Partner closely with Creative and Marketing teams to develop and test Amazon-specific creative
• Maintain strong operational campaign management, ensuring campaigns are properly structured, optimized, and aligned with business priorities
• Own Amazon advertising strategy and execution for Prime Day, Prime Big Deal Days, and Q4

Requirements

• 5+ years of hands-on Amazon Ads experience
• Proven success driving customer acquisition and growth through Amazon Ads
• Experience building and optimizing campaigns using keyword targeting, audience targeting, and creative testing
• Strong understanding of Amazon Ads platform mechanics and performance optimization techniques
• Ability to balance hands-on campaign management with strategic thinking focused on customer growth and brand development
• Highly collaborative, proactive, and comfortable working cross-functionally with Creative, Marketing, and Marketplace teams
• Amazon US experience required; Amazon Canada experience strongly preferred