Responsibilities

• Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels
• Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI
• Actively manage budgets, bids, targeting, testing, and funnel optimization daily
• Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers
• Analyze performance data to identify insights, trends, and opportunities for scale
• Own attribution, reporting, and performance dashboards; clearly communicate results to leadership
• Ensure campaigns align with compliance, disclosures, and brand guidelines
• Identify and test new growth channels, platforms, and acquisition opportunities
• Continuously improve acquisition efficiency, lead quality, and downstream conversion performance

Requirements

• Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)
• 5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience
• Proven track record of scaling paid acquisition campaigns with measurable ROI
• Strong expertise in Google Ads, Meta Ads, and other paid media channels
• Experience managing meaningful paid media budgets with accountability for performance
• Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools
• Experience with conversion rate optimization (CRO) and funnel optimization
• Ability to balance strategy with execution – you’re comfortable being both the owner and operator
• Strong communication skills and the ability to collaborate cross-functionally

Preferred

• Familiarity with marketing automation and CRM platforms (Salesforce preferred)

Benefits

• Health, Dental, Vision Insurance
• 401(k) Employer Contribution of 4%
• Health Savings Account (H.S.A.) Employer Contribution
• Paid Time Off and Volunteer Time Off
• Parental Leave
• Catered lunch every Monday
• Monthly 15-minute massage