Responsibilities

• Digital Ad Campaign Execution
• Execute campaigns and use iterative optimization tactics to maximize the efficacy of ad sets across:
• Supporter Acquisition: Drive qualified online supporter acquisition through targeted ad campaigns
• Supporter Engagement: Maintain pressure on corporate targets by driving supporters to action at key campaign moments
• Supporter Retention: Execute retargeting campaigns to maintain supporter connections
• Fundraising: Implement evergreen and quarterly fundraising campaigns for donor acquisition, retention, and monthly giving, in collaboration with the Development team
• Corporate Engagement: Execute corporate campaign ads and targeted outreach initiatives
• Public Policy: Support time-sensitive legislative action campaigns
• Other initiatives: Support ad campaigns for merch promotion, organizing recruitment, event promotion, and other organizational priorities as needed
• Content Coordination

Requirements

• Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google.
• Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively.
• Must be able to complete Meta advertiser verification to run ads targeting U.S. audiences.
• Technical Proficiency: Hands-on expertise with Meta Ads Manager and other digital advertising platforms.
• Comfortable learning new tools and technologies as needed.
• Collaboration: Works effectively with cross-functional teams, actively supports team goals, contributes valuable ideas, and adapts to changing team dynamics.
• Problem Solving: Independently resolves routine problems and troubleshoots campaign performance issues using past experiences and available resources.
• Comfortable proposing improvements and addressing challenges.
• Communication: Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences.
• Time Management: Plans and prioritizes work effectively to ensure efficient task completion and adherence to deadlines.

Benefits

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