Digital Advertising Fellow

Responsibilities

• Rational is hiring a Digital Advertising Fellow to help manage and execute the firm's digital advertising campaigns.
• In this role, you will receive hands-on training with digital advertising platforms – such as Meta, Google, Stackadapt, X, LinkedIn, and more.
• The fellow will also learn about media planning and overall digital strategy as it applies to advertising.
• Once trained, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish.
• Fellows play an integral role in the daily functioning of the firm.

Requirements

• 0-6 months experience with hands-on-keyboard digital advertising, social media, or digital strategy
• Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
• Superior communication skills: comfortable managing and handling internal and external communications with grace and ease
• Experience with reporting on paid/owned/earned social media
• Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform’s native measurement solutions
• Extreme attention to detail and strong writing skills are required
• Ability to work both independently and as a collaborative team

Preferred

• Experience with hands-on-keyboard advertising placement with any the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
• Experience in public affairs/advocacy setting is a plus
• Basic HTML knowledge is a plus
• Basic knowledge of organic search engine optimization is a plus